In a continued case of high-fashion brands and athletic companies joining forces, Loewe and On are once again collaborating on a new capsule collection that unites both brands’ style touch. Similar to Nike with Jacquemus and Adidas with Wales Bonner, this pairing celebrates the ability of both brands to fuse their design for a performance design that’s exciting and stylish. Along with various new footwear designs, the duo is releasing a series of clothing apparel that embodies Loewe’s distinct luxury touch, along with On’s performance details. As part of the new footwear designs, Loewe and On have introduced new Cloudsolo sneakers and two new Cloudtilt colorways. Designed to fit in with city life and all of its unexpected moments, this capsule collection from Loewe and On serves as another example of what luxury and athletic brands have to offer when they combine forces.
Loewe and On make performance into a luxury moment
For their newest collaborative collection, Loewe and On are releasing new versions of Cloudsolo sneakers and new colorways for the Cloudtilt, all forming part of one cohesive lineup. The new Cloudsolo model features uppers crafted with On’s technical mesh and includes Loewe’s signature motif. The midsole comes equipped with CloudTec material and a combination of Helion superfoam and the Speedboard that adds comfort and response to each step. Coming in various colorways that range from neutral tones to bolder hues, the Cloudsolo collection also features translucent textures, elastic speed laces, and co-branded logos.
Along with the new Cloudsolo silhouettes, the Loewe x On capsule collection also includes new colorways for the Cloudtilt. The iconic On sneaker will now be available in denim grey and denim blue combinations. The Cloudtilt sneakers also feature a mesh sock upper, a rubber toe guard, and a branded heel loop. Following a similar style, the clothing collection manages to blend an athletic sense with performance roots for pieces that you can wear in the city and beyond. The entire collection can be purchased via Loewe’s webstore now.
