Herschel Supply Company has built its reputation on the idea that how you carry your stuff says something about where you’re going. Now, the Vancouver-based brand is teeing up a new chapter. The company has officially launched Herschel Supply Golf, its first-ever golf-specific collection, and it’s rooted in the same ethos that made the brand a staple in airport terminals and on college campuses worldwide.
The debut collection is a deliberately focused system of essentials. It includes three on-course bags, a dedicated golf travel bag, and a range of accessories, all of which are designed to work with Herschel’s existing lineup of backpacks, duffles, and hardshell luggage. For golfers who are just as comfortable navigating a terminal as they are navigating a fairway, the collection feels like a logical and long-overdue arrival.
Built for the golfer who likes to travel
What sets Herschel Supply Golf apart from the crowded golf bag market isn’t just aesthetic. The collection was conceived with a travel-first mindset, meaning every piece was designed to move seamlessly from the airport to the clubhouse without missing a beat. Lightweight, functional construction and intuitive organization are central to the design language, as is the use of durable materials that can hold up to the wear of repeated travel.
Co-founder Jamie Cormack put it plainly at the launch: “Golf felt like a natural extension and there was a clear white space to approach it with a travel-first mindset. We set out to build functional, quality products for today’s golfer, bringing our balance of classic style and modern functionality to the game.”
One of the more compelling aspects of the Herschel Supply Golf launch is the emphasis on the collection as a system rather than a collection of standalone products. The golf travel bag is designed to protect your clubs on the road while integrating with the rest of your Herschel luggage setup. Whether you’re heading to Pebble Beach or a weekend scramble a few hours from home, the idea is that your golf gear and your travel gear should work together, not against each other.
The accessories round out the offering and bring the same thoughtful organization that Herschel has applied to its bags for years. Anyone who has ever dug through a cluttered golf bag mid-round will appreciate the brand’s focus on intuitive layouts and purposeful storage.
Why this makes sense for Herschel
For longtime fans of the brand, this expansion might prompt a “why didn’t they do this sooner?” reaction. Golf, particularly among younger players, has undergone a significant cultural shift in recent years, as it has increasingly been associated with travel, lifestyle, and community rather than just sport. That positioning aligns almost perfectly with the world Herschel has occupied for more than a decade.
The Herschel Supply Golf collection is available now in-store, online at herschel.com, and through select retail partners.
