Celebrity jeweler Greg Yüna is the latest to star in Chime’s “Ball on a Budget” series. We’re talking about the guy known for crafting custom pieces for Jay-Z, Rihanna, and LeBron James, who’s now taking on a budget challenge for the relaunched series.
During New York Fashion Week, I attended an exclusive Complex event that brought together high fashion, gaming, and finance. The SoHo studio was packed, showcasing what Complex dubbed its “Brands to Watch.” The space featured an installation from Raul Lopez of LUAR, who presented custom driving gloves and a scarf alongside a new Lexus GX. On the other side, Who Decides War unveiled its highly anticipated collaboration with the Borderlands 4 video game.
The afternoon kicked off with an intimate conversation between Yüna, Joey Bada$$, and Complex Editor-in-Chief Aria Hughes. It was a candid conversation about the real work behind building a brand, and Yüna wasn’t afraid of being direct. “The grind doesn’t stop. It’s lonely…the business part is lonely,” Yüna told The Quintessential Gentleman after the event.
Yüna’s full episode, hosted by Complex‘s Ashley Moss, is out now, and it’s a topic he knows well. He’s been open about his early days, once getting by with just $200 in his pocket. The episode follows him as he shops at Lost and Found Vintage in Miami, applying the same principles (and signature attention to detail) from his million-dollar creations to a budget-conscious wardrobe. He even shares insights on how his mom taught him to bargain shop. (He also hinted at opening a new store in Miami or Vegas).
The goal of the episode is to prove that true style comes from creativity, not credit limits. For Yüna, who admitted that he can be impulsive, it comes down to one thing: “Sometimes you just have to say no. As hard as it is, you have to say no. It’s discipline.”
