Everlane’s “Radical Transparency” Shines a Light on the Garment Industry

everlanes radical transparency is a boon to the garment industry feature
Men are good at a lot of things: helping people move, loosening pickle jars, growing body hair, etc. However, clothes shopping is a different beast. Many of us have trouble deciding where to shop, and once we pick a store, we’re reluctant to talk to shop representatives or even try stuff on. If we do try something on, we often can’t tell whether it’s stylish, passable, or godawful. And even if we break through all these barriers, one whopper remains: the price tag.

Now, a fella can deal with a high price tag — especially when it’s for something useful, like a beer fridge or a Bruce Lee poster. However, clothes are a different story. When most of us see an underwhelming garment going for $200, we can’t help but feel as if we’re being taken for a ride. We can imagine the con artist clothier marking up the prices on these garments so he can line his own probably-more-reasonably-priced pockets.

Related: The Unspoken Suit Rules You Need to Know

Everlane, an online clothing retailer, makes clothes shopping much less of a pain — and not just in terms of price. Founded in 2010, Everlane is devoted to what they call “radical transparency;” in a time when consumers are asking more questions about how and where their products are made, Everlane provides satisfying answers.M-Snap-01

As you browse the sweaters, t-shirts, dress shirts, pants, backpacks, and other products on Everlane’s website, you’ll find detailed descriptions of the fabric, the fit, and the factory where the product was created. For example, the Modern Snap Backpack is made at a Dongguan, China factory owned by a man named JS Hong. The factory was founded in 2004, and is staffed by more than 1100 employees, who stay an average of four years each. Again, all this information is readily available on Everlane’s website, along with pictures of the factory conditions.

Everlane doesn’t settle for the developing world’s cheapest sweatshops — instead, they spend months finding the best factory partners available and take time to build relationships. One of the greatest things about Everlane’s radical transparency is how open they are about their markups. They are, after all, a business, and need to make money to keep the lights on. On each product page, you’ll find a breakdown of what each item costs to make. Just below the true cost is Everlane’s markup, which is staggeringly lower than that of a traditional retailer.     

factory

How can Everlane afford to do this? Their online-only model helps save money that would traditionally go toward a brick-and-mortar enterprise — savings which they then pass on to the consumer. Everlane offers easy, low-cost, guilt-free clothes shopping from home, and their “radical transparency” policy offers a warm, bright light in the otherwise shadowy global garment industry.

Travel

Newfoundland Road Trip Itinerary: Where to Visit, Eat, and Stay on the Canadian Island

One of Canada’s most remote provinces is also one of the most spectacular places to visit within the massive country.
Food & Drink

How to Sharpen a Knife with a Water Stone (Video)

You wouldn’t face a legion of belligerents with a dull sword, would you? Well, neither should you face a legion of tomatoes with a dull knife.
Living

A Review of the Floyd Sofa, a Minimalist’s Perfect Perch

The Manual received a sample of the Floyd Couch and we tested it by putting it together and binging Netflix for nearly two weeks.
Travel

Get Paid to Live on Luxury Yachts for a Year with HushHush

Uber-luxe shopping site HushHush just announced that it's in search of one very motivated Yacht Tester. The best part: No experience necessary.
Fashion & Style

Summer Ahoy! Southern Tide and Reyn Spooner Team Up for Tropical Collection

The line includes T-shirts, Southern Tide’s signature polos, Reyn Spooner's famous Aloha shirts, shorts, and swimwear.
Fashion & Style

Mido Releases 3 Watches for Under $1,000 in the Multifort Patrimony Line

For the 85th anniversary of the Mido Multifort collection, the brand is releasing these relatively inexpensive timepieces.
Fashion & Style

Relive the ’90s with the Translucent G-Shock Skeleton Series

It's called the Skeleton Series because you can see its inner workings ... like a skeleton. Get it?
Fashion & Style

Banana Republic Drops Core Temp Collection with NFL Quarterback Jared Goff

Truth be told, the collection’s biggest fan might be Goff himself.
Fashion & Style

The Campiest and Most Stylish Menswear Outfits Served at the 2019 Met Gala

The 2019 Met Gala was one night where men could — and should — throw caution to the wind and indulge in the sort of sartorial splendor worthy of a Lewis Carroll novel. 
Outdoors

When You’ve Got a Job to Do, You Need a Pair of the Best Work Boots for Men

Each pair will keep your feet safe when you drop a brick, step on a broken window pane, or send sparks showering down from that angle grinder you're working.
Fashion & Style

The DSPTCH X Descente Collection is Packable Clothing Done Right

Packable clothing is integral to ultralight backpacking, for auto-related weather emergencies or strandings, or even just so you're always ready for the next big adventure.
Fashion & Style

Our Top Gear and Apparel Picks from Public Rec’s Leisurewear Lineup

Public Rec combines the soft, comfortable, performance fabrics of athleisure wear with the classic shape and styling of regular clothing.
Fashion & Style

5 Great Dive Watches to Wear While You Snorkel in the Sun

You probably won't need these for any actual diving, but that's not really the point.
Fashion & Style

Support Our National Parks By Stunting a Parks Project X Jungmaven Hemp Tee

The tees in the collaboration are the perfect purchase for someone who wants to support the National Parks while also wearing something that would work perfectly on a hike in them.