There’s no doubt that footwear is key in remembering past eras and trends, but nothing can hold a memory quite like a photograph. One of the pioneers in that respect is undoubtedly Kodak, which has partnered with sports culture brand Reebok for a new look into the past. With the help of Kodak, Reebok is refreshing two of its classic silhouettes, the Club C 85 and the Classic Nylon. Besides the two new designs, the Reebok x Kodak collection also introduces a new apparel line featuring tees, pants, and crewnecks. “This capsule draws from that heritage piece and reimagines it for a new audience,” stated Clara Fort, vice president of global brand licensing at Kodak. “As Gen Z rediscovers Kodak film and creates buzz on social media, we’re blending nostalgia with modern style in a way that resonates with today’s consumers.”
Reebok and Kodak bring back nostalgia with a new collection
Full of special Kodak tributes throughout, the new collection between Reebok and Kodak tackles two of the sports brand’s most identifiable silhouettes: Club C 85 and the Classic Nylon. The Club C 85 involves taking the archival design and modernizing it for a new generation. Built with a textile upper and smooth layer overlays. Kodak branding is present throughout the upper, while a custom-branded woven label appears on the tongue. The exposed glue detailing and an aged midsole add a retro style to the design, while a graphic sock liner and tonal rubber outsole complete the look.
On the other hand, the Classic Nylon sneaker takes a different approach. A modern reinterpretation of the lifestyle sneaker, this design features a nylon upper with smooth suede overlays and leather side stripes. Kodak’s signature red branding and window box logo appear on the design, paying homage to the collaboration. Also appearing is the same custom-branded woven tongue label, exposed glue detailing, and aged midsole. Unlike the Club C 85, the Classic Nylon features a contrasting rubber outsole. Both designs, along with the apparel collection, are set to hit the Reebok web store and select retailers on September 30 at 10 AM EST. The Club C 85 will retail for $100, while the Classic Nylon is set to be priced at $90.
