Skip to main content

Priority Bicycles makes cycling simpler by listening to its customers

priority bicycles feature priority3
Image used with permission by copyright holder

Since its Kickstarter-based launch in 2014, the New York-based cycling company Priority Bicycles has cemented itself as a purveyor of low-maintenance, high-quality commuter bikes. After raising an astounding $550k and selling more than 1,200 bikes during its 30-day campaign, CEO and founder David Weiner remained focused on aggressively expanding the company, adding global delivery, creating relationships with publications, and establishing fleet partnerships. To continue this rapid expansion, Priority looked to its consumer base to help it launch the limited-time-only Priority EIGHT; a version of its flagship capable of supporting more miles than its predecessor, aggressive ride postures, and higher performance.

Related: Seattle’s Beyond Clothing has layering, and survival, down to a science

Considering Priority’s crowdfunding inception into the biking community is unique in itself, it should come as no surprise the company continues to eschew traditional company practices by embracing a consumer-direct business model. Because of this, it’s not only able to offer its products at a fraction of the cost of larger bicycle brands but is able to listen and work directly with customers to assure it continues to provide what they desire. Creation of the EIGHT is due entirely to this production/relationship model, something Weiner says is “important” for the brand.

Priority1
Image used with permission by copyright holder

“The endless requests that we received for this bike had been overwhelming, we couldn’t ignore the call,” says Weiner in a recent press release. “Riders wanted what we stand for — hassle free, great quality, unmatched value — in a package that could support performance, more miles, and increased agility.”

At first, the Priority EIGHT was only offered to existing customers and community members (where it promptly sold out), so the company decided to opt for a re-release. This time around, the company manufactured yet another limited run yet allow non-Priority members a chance at buying one via a sign-up only campaign. Concerning the bike itself, the EIGHT features an 8-speed Shimano hub powered by a Gates Carbon Belt-Drive system, aggressive geometry, dual-piston hydraulic Tekto disc brakes, and a lightweight and rust-proof aluminum frame. All told, the bike weighs roughly 26 pounds, is compatible for performance-oriented riders up to 6’5,” and costs just $799.

Priority2
Image used with permission by copyright holder

“With competitive products featuring similar components being sold for well over $1,400, we know we have the best value for a low hassle commuter of this caliber and quality,” Weiner continues. “We are honored that our existing customers agreed and our first round sold out so quickly.”

Not often do you find a company who not only manufactures and produces high-quality merchandise, but one also committed to listening intently to its customer base’s wants and needs. Due in large part to this effort from Priority, it likely wasn’t a flash in the pan that allowed it to enjoy such wild Kickstarter success, but rather a business model (and product line) that’s built to last.

Topics
Rick Stella
Rick is a staff writer for The Manual, covering everything from men's fashion and accessories, to the best new brands and…
How to beat stress and sleep better, according to a pioneering scientist
These tips may help you get your z's and feel better
A family in bed

It's not an exaggeration to call Conor Heneghan, the father of modern sleep science. After his mid-'90s Ph.D. through Columbia University in electronic and electrical engineering, he spent the next decade developing the technology and algorithms used to detect chronic illness in slumbering patients through radio waves and electrocardiographs (known as EKGs). But over that time, he watched the machinery shrink, and by the mid-aughts, the hardware became small enough that, like a chicken in every pot, the future might find a miniature computer on every wrist, silently tracking biometric data.

Despite his decades on the hospital side, he was wooed into the wellness space in 2015 by Fitbit, where he continues to research sleep for the original fitness wearable company, including for its new Charge 5.

Read more
How to choose the best backyard fire pit for the ultimate entertainment tool this summer
Here are the things to consider when you're ready for your backyard fire pit
Friends garthered around a fire pit

There’s nothing like ending the day in the backyard around the fire pit. Imagine yourself sitting in front of a nice little fire, maybe with a bottle of your favorite whiskey or your new favorite cigar. The day and evening are winding down, and you’re enjoying the last few moments of silence before you head to bed. The trouble is that you’re not sure what type of fire pit you need or want.

Now that it's almost summer, it's time to turn your backyard into an oasis and imagine those cool summer nights around your backyard fire pit. If you've been wanting to add a fire pit to your home, there are always a few questions to ask before you jump in and purchase a piece of home furniture. Here are some tips to keep in mind when choosing the best fire pit for your backyard.
Safety concerns when choosing a fire pit

Read more
The 10 best Johnny Depp movies, ranked
Willy Wonka in "Charlie and the Chocolate Factory."

Johnny Depp put his career in a tailspin in the late 2010s and early 2020s. From domestic abuse issues to drug abuse, the talented performer lost roles in the Fantastic Beasts series and hasn't appeared in many big films during the last decade. Current struggles don't erase past successes, though. Depp is one of the best actors of the 1990s and 2000s. His skills range from comedy, drama, fantasy, horror, and everything in between.

Depp often transforms into characters who look nothing like one another, from pirate captains to chocolatiers in top hats. His willingness to get out of his comfort zone and pursue audacious characters defined his prime and helped him become a Hollywood legend. These are the best Johnny Depp movies of all time!

Read more