Skip to main content

Lola Lola Leads the Pack in California’s Upscale Cannabis Culture

The cannabis industry finds itself at a unique intersection.

While the old guard of purveyors and growers are holding on to a relaxed image and minimal regulations, a new generation of entrepreneurs is flooding the marketing with capital, moxie, and an urge to shed stereotypical notions of marijuana’s yesteryear.

Recommended Videos

Producers like San Francisco’s Lola Lola represent a wave of cannabis companies offering up enjoyment and an elevated lifestyle brand.

“We want to be inviting to the everyday consumer, not just regular users,” says Co-Founder Michael Gargenese, Jr., who left a sales and marketing role at Google in 2014 to focus on his business full-time with his father, Mike Sr.

The whimsical colors and sharp edges of the brand’s marketing present an almost Coachella-lite approach in a state that feeds on the outlandish. It is tailor-made for the incoming onslaught of consumers when Prop 64 (passed in November 2016–take that Jeff Sessions!) goes into effect sometime in late 2017 or early 2018. It will legalize recreational sales across the state.

The Gargeneses funded their business from private investment and employ somewhat of a corporate model, offering regular feedback and opportunities for input from their backers.

One of their first initiatives was a proprietary extraction method called “Golden Clear.” It removes unhealthy fats, lipids, and other impurities from their oils, leaving the user with a product that’s 80-90% THC. It ends up providing a cleaner cannabis smoke, too.

They continued this type of brand consciousness with a series of heart-shaped concentrates they launched on Valentine’s Day. It all links back to their upscale marketing and pricing as part of the foundation for a new set of consumers.

Image used with permission by copyright holder

“The stigma is changing,” Michael says.

With that decline in stigmatization, comes a line of vape cartridges and flower tailored to specific users and a colorful guide offering basic education on strain type and desired effect.

“We want you to feel more comfortable with what you’re putting inside your body and that happens through education,” he says.

For now, the focus is on more accessible products. Later this year, they’ll release a disposable vape product and cannabis oils targeted for specific day and night use.

They want to be a connective brand as well for people who may have stopped using at some point, but are now returning as recreational use becomes more accepted.

Image used with permission by copyright holder

And as the guise of old continues to subside, Lola Lola may find themselves in pole position as an example of high-end cannabis culture on the West Coast.

Geoff Nudelman
Former Digital Trends Contributor
Geoff is a former contributor to The Manual. He's a native Oregonian who’s always up for a good challenge and a great hike…
Don’t ruin your cigars: here’s how to properly season a new humidor
Seasoning secrets every cigar lover could use
faceless man presenting a cigar humidor with cigars inside with gloved hands

If you're a newcomer to the world of cigars or just bought a brand-new humidor, you'll need to season it. And no, I'm not saying to add salt and pepper to it. If you've never heard of it, you might ask, "What is seasoning for a humidor?"

Don't think you need to flavor the box or anything — seasoning is really about getting the wood inside your humidor so as not to rob your cigars of precious moisture. Easy to understand, and getting it done is relatively straightforward as well. The trick is figuring out the "why," and we'll get into that in a bit. But let's first discuss seasoning a humidor.

Read more
The NBA’s ultimate celebration tool: The victory cigar
A look at the players and coaches who smoke to celebrate
Jordan smoking a cigar image on a bag

Sports are synonymous with celebration. After winning the biggest trophy of their lives, athletes want to indulge in the payoff that comes with seeing their dreams realized. Teams go into the locker room, where a waterfall of champagne hits them in the eyes, and swimming goggles seem to be a requirement, lest you walk around on the best night of your life half blind. While drinking is often the activity of choice after winning a championship, the NBA has an alternative symbol of greatness that other sports don't use nearly enough: the victory cigar.

Basketball is a team game, but it's also an individual canvas for solo superstardom. After winning an NBA championship, the coaches and players who sit atop the throne have long smoked a cigar in the locker room, during the parade, or even on the bench before the clock has hit zero. There's nothing quite like a good stogie to signify the ultimate win over the rest of the league, but how did the victory cigar get so ingrained in NBA championship celebrations? We want to take a walk down memory lane and look at some of the historical moments and people who made the cigar what it is within the NBA today.
Red Auerbach's victory cigar on the bench
Red Auerbach: The Story Behind the Victory Cigar + His Disdain of NBA Officials - Red on Roundball

Read more
The best medical shows of all time to binge now
From ER to The Pitt, these are the best medical shows ever made
Noah Wyle in the Pitt

Throughout TV's long history, the medical drama has occupied a somewhat unique place in the landscape. Medical shows are often some of the most reliable on TV precisely because there's so much drama built in to working in a hospital.

Personally, I've found the medical drama to be deeply comforting for years, even if I have no desire to be a doctor myself. Understanding the stress of people in the healthcare profession is fascinating in and of itself.

Read more