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Long flights, better vibes: why beOnd America might be your next go-to

By Mark Reif Published November 14, 2025

beOnd aircraft — beOnd / beOnd

New Pacific Airlines and beOnd, the first-ever premium leisure airline, have launched a new collaboration, beOnd America. The partnership combines New Pacific’s U.S. operations with beOnd’s noted all-business class travel experience.

A first-of-its-kind leisure airline model brings high-end comfort to long-haul U.S. routes

The agreement’s magic is the combination of beOnd’s global luxury brand with New Pacific’s FAA-certified operational expertise in specialized sports and government charters, and U.S. infrastructure. The real winners are travelers, as beOnd America grows access to exclusive places and raises the bar on premium leisure travel in the U.S.

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New Pacific will fly routes marketed by the beOnd brand, with the airlines collaborating on customer experience, network development, and scheduling. The agreement also seeks to make the U.S. a key piece of beOnd’s multi-AOC network, including licensed operations in the Maldives.

“Our mission has always been to make premium leisure travel feel effortless, thoughtful, and emotionally rewarding,” said Tero Taskila, CEO of beOnd. “New Pacific as a partner brings operational depth in the United States and strengthens our multi-jurisdictional structure. Together, we can introduce more travellers to a premium leisure experience that focuses on comfort, calm and care from the moment the journey begins.”

“New Pacific was founded to connect people and places that matter,” said Tom Hsieh, CEO of New Pacific Airlines. “This partnership allows us to elevate that mission by delivering something truly distinctive for American travelers — a boutique, luxury airline experience that blends comfort, design, and service excellence in a way not seen in U.S. skies.”

Mark Reif is a storyteller focused on the intersection of outdoor culture, travel, and design. From the peaks of Banff to the…

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