Before my recent trip to Marrakesh, I found myself immersed in “Morocco TikTok”, exploring tips, tricks, and recommendations to prepare for an amazing trip. While travel planning and research is one my favorite parts of any trip, preparing for a trip for Morocco is a little different than planning for other destinations. Unlike destinations in Europe, which often have more similarities between countries, your first trip to Northern Africa is a totally different ball-game. Dozens of videos on social media create unnecessary fear for prospective travelers, which could explain why less than 2% of overall visitors to Morocco come from the U.S. (Yes, this statistic surprised me too).
Many videos depict Jemma el-Fnna, Marrakesh’s famous, bustling main square and market, as a chaotic, unsafe place for tourists and a hub for tourist scams. Recognized by UNESCO as a Masterpiece of Oral and Intangible Heritage, it’s true that this central, cultural hub is quite intense and chaotic, violent crime here is rare and the unsafe “stigma” here mostly refers to scams and aggressive vendors.
With a little preparation and research, visiting this iconic landmark is more than just doable — it’s a must. I’m so glad I ignored social media’s reputation about this spot, which ended up becoming one of my favorite parts of visiting Marrakesh. A walk through the square gives tourists a true look at Moroccan life, food, and culture. If you’re planning to visit Marrakesh’s famous Jemma el-Fnna square, here’s how to prepare.
Prepare for a hectic atmosphere
The hectic atmosphere of Jemma el-Fnna definitely takes some getting used to. On my first evening here, I found myself overstimulated by everything going on. Imagine this: People are walking 100 different directions with no clear path, performers are drawing crowds, and vendors are calling out to tourists to try to sell food and items. Even after watching endless videos online, I don’t think there’s a true way to fully understand the hectic nature of this square unless you’ve experienced it for yourself. Nevertheless, there are some ways I recommend preparing:
- Keep belongings secure at all times
- Consider a group food tour as an introduction to Jemma el-Fnna at night (I found this to be helpful to get acclimated to the square with a group).
- Avoid anyone who offers you help or directions (most likely a scam to ultimately ask for cash)
- Plan transportation to and from the square in advance (Ridesharing is not easily accessible here) or choose to stay in a hotel or Riad that is within walking distance of the square
- Stay aware of surroundings and avoid using your phone when walking
- Walk past any animal presentations or performances (just keep walking)
Bring cash (and know where to get cash)
Most stalls and vendors in Jemaa el-Fnaa square don’t accept credit cards, and those that do may have a minimum purchase requirement. Before you head into the square, it’s best to grab cash at a reliable, trustworthy spot. In most cases, the airport is a pretty reliable bet. Once you pass through customs, you’ll see several currency exchange spots in Marrakesh Menara Airport. Scams against tourists in Morocco can happen, so just be mindful of currency exchange rates.
Although I did choose to convert USD to Moroccan Dirhams in the airport, I underestimated how much cash I’d need, leaving me in a pinch once I got to the square. There are many ATMs located on the side streets around the square but they have long lines and minimal privacy for security. Not to mention, if you’re entering Morocco with USD in cash, you won’t be able to find anywhere reliable nearby to exchange your currency.
Learn to say no
If you’re not used to the cultural norms in Morocco, a stroll through the square can be eye-opening and somewhat alarming. Many vendors in the square seem unnecessarily pushy, often making tourists feel like a simple “no thank you” isn’t enough. However, it’s important to be aware that what can seem pushy to American tourists is an integral part of life in Morocco.
Tourism is a major source of income here and many of these vendors are desperately trying to earn a living. While it can be frustrating for tourists, remember that it is part of their job. Additionally, negotiation is used here in a way that is not familiar for U.S. tourists. Unlike shopping at a store in the U.S where a price tag is generally fixed, all prices in these vendors can be negotiated.
If you’re planning to visit Marrakesh, I recommend you practicing say no. If you’re not interested in a store or an item, just say no as many times as needed or keep walking. This can feel uncomfortable at first, but it’s common in Marrakesh. In the moment, remind yourself that this aggressive nature is not violent and that it more than fine to say no. Don’t let yourself get pressured into making a purchase you don’t truly want to.
Visiting Jemma el-Fnna square
Reading through these travel and safety tips can depict Jemma el-Fnna square in a negative light. However, visiting the square is one of the best things I’ve done when traveling. After a visit, I have learned to appreciate the busy, hectic nature as part of the charm. If you want to visit and explore this amazing hub for yourself, don’t let fear hold you back. Instead, focus on preparing for what to expect so you can get the most out of your visit.
