Got $20K to Blow? Then LG has the OLED TV You’ve been Dreaming of

LG OLED TV
They haven’t been out long, but LG has already managed to build a reputation around its OLED TVs, pushing the technology further with every iteration. First, there was a 55-inch model, then a 65-inch, and the company promised a 77-inch model. Now it has made good on that promise, debuting its new 77-inch Signature LG OLED TV at CEDIA 2016.

The new Signature series model is LG’s biggest, baddest TV yet — and we mean that in a good way — but the screen isn’t the only large part of this TV. At $20,000, this isn’t a purchase most of us will make lightly. The price tag gets you the TV and LG’s Signature Concierge service, a one-on-one customer support and service program, meaning you should never have to worry if you’re having trouble with the TV.

To sweeten the deal, once you register your new TV, you’ll receive a $200 American Express gift card and an LG G Pad Tablet. You’ll also receive future access to “special invitations,” though LG hasn’t yet specified exactly what this means.

“LG Signature represents the art of essence, the pinnacle of stylish design and innovation,” LG Electronics USA vice president of marketing David VanderWaal said in a statement. “The new flagship 77-inch OLED TV further elevates this new category of television with a dramatic home entertainment experience that means consumers can stop watching and start seeing.”

While many companies are focusing on brightness and bigger nit counts, LG says it is the overall contrast that matters more, and we tend to agree. OLED displays have a distinct advantage here, with the pixels’ ability to turn completely off making them capable of displaying true black.

Impressive size and customer service aside, there isn’t much here that we haven’t already seen in the company’s G6 Signature TV. Both HDR10 and Dolby Vision are supported in addition to 4K resolution, and the color and picture depth is among the best around.

Though there are a non-trivial number of people who will buy this TV despite the price, that isn’t the biggest part of the story here. The fact that LG has scaled its OLED technology up to this 77-inch size when that simply wasn’t possible six or seven years ago is impressive in and of itself. It also means that we’ll likely start seeing OLED TVs that are much more affordable in the fairly near future. For now, we can dream.

A version of this post was first published on our “brother site” Digital Trends.

Travel

An Introductory Guide to Train Travel in the United States

With a little bit of forethought and preparation, you can turn Amtrak into Glamtrak.
Culture

15 Brands that Give Back: Do Good With Your Holiday Gifting

"'Tis better to give, than to receive."
Culture

10 Best Subscription Boxes for Men Who Love Gifts

What's better than getting stuff you love? Getting it without having to leave the comfort of your own home.
Culture

Know Your Knife: A Guide to the Best Steel for Knives

Does your knife make the cut?
Living

Why Your Desk Chair Matters and the 7 Best to Boost Your Productivity

A bad chair doesn’t just lead to a bad back.
Living

Chimney House in Slovenia Pays Homage to Its 16th Century Neighbors

Chimney House was designed with a traditional pitched roof, but with a contemporary twist.
Living

Marcel Breuer’s Stillman Cottage Is Up For Grabs

You may not know the name Marcel Breuer, but you know his designs.
Outdoors

Going off the Grid? You’ll Need These Essentials

Whether you're saying goodbye to society for a month-long campout or an indefinite plunge into the wild, going off the grid requires careful planning and preparation.
Food & Drink

This Smart Oven Bakes, Steams, and Broils Perfect Meals at the Push of a Button

The Tovala Steam Oven delivers professional-quality meals and all you have to do is scan a barcode.
Podcast

Beards, Booze, and Bacon: The Party Planning Episode

Party planner to the stars, Bronson van Wyck, joins the crew of Beards, Booze, and Bacon to tell them what to do and what not to do when throwing a party.
Living

Survive the Apocalypse in Doomsday Bunkers That Are Mildly Terrifying But Super Luxurious

Enjoy penthouse-quality accommodations during the end of the world.
Food & Drink

The Complete Guide to Types of Kitchen Knives and Their Uses

You could be missing out on the perfect utensil for making sushi, slicing ribs, or creating radish roses and not even know it.
Living

How to Build a Fire Pit with Your Own Two Hands

It's time to rekindle that fire — the drive to take an idea, make a plan, and build something. Here's how to build a fire pit.
Living

Could You Live in a 320-Square-Foot ADU? Plús Hús Thinks So

There’s no more room in the city of angels, but new regulations may mean people can get creative with backyard houses.