Established in 1870 by William Penhaligon, British perfumery Penhaligon’s is a staple of British heritage and legacy. With a rich history of decadent fragrances, Penhaligon’s is among the perfumeries that have made England into a fragrance powerhouse. Now, the heritage brand is embarking on a new adventure that brings fragrance lovers to the iconic Savile Row, a main street made famous for its numerous bespoke tailoring businesses in London. As with tailoring, this new fragrance is made with precision and just the perfect amount of balance that seems personal and custom. Crafted with a beautiful blend that pays homage to the modern man, Penhaligon’s new scent, The Cut, provides a fusion of contemporary smell with historic presence. Besides the new fragrance, Penhaligon’s is also debuting a new packaging for the brand’s iconic Sartorial scent.
Step into British elegance and tailoring with Penhaligon’s new fragrance
Designed to combine tradition with innovation, Penhaligon’s The Cut opens with fresh top notes of basil, lavender, and mint. Sewn together are middle notes of cypress, fir balsam, and clary sage, which give the fragrance its warmth and richness. Base notes of cedar bring together all of the notes in a decadent and enriching way. With a mixture of interesting scents, The Cut provides users with a hint of freshness, without losing the timelessness and heritage that have made Penhaligon’s different from the rest. Packaged in Penhaligon’s traditional and classic glass bottle, with a tweed bow and tweed-inspired label, every ounce of this fragrance represents the sophistication of the modern British man. Available in 30ml and 100ml, The Cut retails for $125 and $260, respectively. The new fragrance can be purchased via Penhaligon’s webstore and Harrods’ online boutique.
