Penhaligon’s refreshes Sartorial and debuts The Cut, a new British icon

I was a failure … the facial hair equivalent of a 90-pound weakling. It wasn’t so much that I couldn’t grow a beard; it was more that whatever facial hair I did grow felt like a Velcroed-on Brillo pad: super uncomfortable and leaving my skin itchy and broken out. As Movember and No-Shave November came and went, I made two separate attempts at beard growth … each ending with a sprint into the bathroom when I could stand it no more, trimmer in hand, welcoming back the clean-shaven face I know so well. It wasn’t the first time I’d given up on hirsute happiness. 

When December rolled around, I decided to pay attention to an email I’d gotten for something called The Beard Club, a subscription service for beard care products. The Club’s premise was “helping first-timers as well as seasoned hirsute gentleman to up their grooming game.” I couldn’t resist and threw down the gauntlet. Could they help even me? After all, the site’s tag line is “Don’t Grow it Alone.”

The way you smell is the message you send before you even open your mouth or shake a hand. When someone meets you for the first time, your style can give them a great first impression from a distance. But then your cologne will be the storyteller up close. Smelling good is one of the main points of men’s grooming. Soaps, shampoos, lotions, all fragrant and elevating your attractiveness, and ultimately, your memorability.

That is why popular men’s colognes become, well, popular. These are the scents that stand the test of time. The ones that linger on your shirt when you leave, and your girl wears it to bed. The kind that stays around in the office (subtly, not drifting throughout the office because you take a bath in it) after you have gone. And the kind that sparks memories of great dates in the past when she smells it on you before leaving the house. Of course, the best of the best sell like the best of the best. And these are the colognes that sell better than any other year in and year out.

For eight years, The Manual’s Grooming Awards have done one thing: told readers which products actually work. Not which ones arrived in the nicest box, not which brand bought the most media. Which ones survived months of daily use on our own faces, in our own showers, and were still worth reaching for at the end.

This year, we’re opening the awards to submissions.