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Duke Cannon x Jeep celebrate 250 years of American grit

Two American classics join forces to ring in the 250th anniversary of the USA

Machine, Wheel, Plant
Jeep / Duke Cannon

We all love a good birthday party. Hell, as we get older, we start to look for new and better ways to celebrate. But it isn’t just our birthday we’re celebrating this year, it is America’s 250th birthday. That’s right, 250 years of American grit, exploration, freedom, and everything else badass you love about the homeland. To celebrate, brands are doing what they do best: they are capturing the essence of America so you can experience it at every turn. Duke Cannon and Jeep have come together so you can even do that in the shower. A limited-edition body wash and brick of soap dropped today to help you not just feel American, but smell it.

“This collaboration is all about adventure and the people who get out there, try something new, and explore the U.S. in all its glory” — Kathy Dixon, Duke Cannon

250 years of American adventure

Dropping in two scents, American Legend (with notes of lemon, mint, cypress, and sandalwood) and Trail Rated (with notes of pine needles, oakmoss, and cedarwood ), there is something here for every guy to smell his best while continuing on the legacy and the tradition of true American grit and adventure.

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“This collaboration is all about adventure and the people who get out there, try something new, and explore the U.S. in all its glory. Nothing says Americana like the Jeep® brand and Duke Cannon; two brands built for guys who don’t mind getting a little dirt under their nails,” said Kathy Dixon, marketing director at Duke Cannon. “We’re proud to team up with the Jeep brand to connect Duke Cannon’s great-smelling, premium men’s grooming products with rugged exploration in a way that honors our shared legacy of supporting veterans and those who served.”

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