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Swiss brand NoNormal expands coffee paste lineup with Classic Black

NoNormal introduces Classic Black coffee paste

By Emily Caldwell Published October 3, 2025

NoNormal

Made in Switzerland with Fair Trade Arabica beans, NoNormal has announced a new addition to its unique coffee paste lineup. This highly concentrated coffee paste, offered in a recycled aluminum tube, was first launched in a Dark Roast, sweetened with organic Swiss beet sugar. By popular demand, the Swiss brand has now dropped an unsweetened Classic Black flavor, featuring the same bold flavor but without the sugar. Each tube also contains 30 percent more coffee than before, making for a total of 30 cups from a single coffee paste.

Just as users did before with the Dark Roast, NoNormal’s new Classic Black flavor can be used to enjoy a bold cup of coffee while camping or on the go — with no fuss, fancy equipment, or cleanup required. To use, simply mix 1/2 to one tablespoon of the paste into hot or cold water and enjoy. The new Classic Black flavor is also available in a duo-pack to try one of each flavor. NoNormal’s coffee pastes do not require refrigeration, making them the perfect option for enjoying a cup of coffee anywhere you go.

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Created by co-founders Alexander Häberlin and Philippe Greinacher, this ultra-portable coffee innovation was born out of their love of hiking and a need for a better trail coffee. But it’s not only ideal for outdoor adventures. NoNormal is also a great option for anytime you need fuss-free coffee, such as road trips, field work, long days at the office, and more. With this new launch, black coffee drinkers have more control over exactly what’s in each cup of their coffee.

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Emily is a Features Writer at The Manual, where she specializes in food, beverage, and travel content. She focuses on weaving…

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