Coors Whiskey Co. launched its Blended American Malt Whiskey today, and it’s a limited one: 1,200 individually numbered bottles, available for Father’s Day only in Colorado and Illinois at $79.99.
The expression is built on Coors’ proprietary malt and Colorado malt, a direct nod to Molson Coors’ malting heritage. You may have heard of them; the company behind Coors Light and Coors Banquet has malting operations dating back to 1878 and is now one of the largest in North America.
Bottled at 110.5 proof and blended from 8-year-old whiskeys, the tasting notes lean fruity and layered: plum, cinnamon raisin bread, and Granny Smith apple on the nose; pear, salted melon, and dark chocolate-covered cherry on the palate; charred oak and warming spice on the finish.
It came in with a 98 score and Gold Outstanding at the 2026 International Wine & Spirits Awards, plus Double Platinum at the 2026 ASCOT Awards for both taste and label design — the latter featuring a custom illustration of the historic Coors Malt House and a copper cork.
Molson Coors has been trying to crack whiskey for a few years now, and it hasn’t been a clean run. They launched Five Trail Blended American Whiskey in 2021, picked up Blue Run Spirits in 2023, and then took a reported $75 million write-down on that acquisition. The spirits push has been real, but the results have been uneven.
This release feels like a course correction — and a smart one. Rather than acquiring a trendy bourbon startup, Coors is making a whiskey that’s actually rooted in something it already does better than almost anyone: malt. Coors has been malting grain since 1878. That’s a legitimate supply chain advantage most distilleries don’t have.
The main concern at this point is distribution. For Father’s Day, 1,200 bottles split between Colorado and Illinois is a proof of concept more than a product launch. But if the liquid backs up the awards, it suggests Coors may soon be able to put together both parts of a boilermaker, to the delight of everyone involved.
