While wine is undeniably enjoyed all year-round, the holiday season is one of the most popular times of year when Americans drink it. Even those who do not drink wine at home regularly may find themselves purchasing or enjoying a bottle as part of festive holiday gatherings.
A recent report by Gourmet Gift Baskets analyzed Google search data to determine seasonal wine trends. The report used data from 2023 to 2024, analyzing monthly search numbers to determine the most popular holiday wines in the U.S. The report found that wine searches on Google spike in November and December, showing that Americans are most interested in exploring wines around the holidays.
Per the 2023-2024 data, Cabernet Sauvignon and Pinot Noir made up 39% of the total search volume, and are ranked #1 and #2, respectively. The third-most searched wine on the market was Sauvignon Blanc, followed by Pinot Grigio. The bottom-ranked are Chenin Blanc in #10, Malbec in position #9, and Shiraz in position #8, having the least amount of interest.
Other key findings from the report include:
- White wines make up 3 out of the top 6 highest-searched wines, while red wines make up 2 of the bottom 3.
- The top five white wines garnered 338,850 individual Google searches during the holiday seasons of 2023 and 2024, compared to the 430,550 searches racked up by red wines.
Top 10 holiday wines (Per Gourmet Gift Baskets report)
- Cabernet Sauvignon
- Pinot Noir
- Sauvignon Blanc
- Pinot Grigio
- Chardonnay
- Merlot
- Resiling
- Shiraz/Syrah
- Malbec
- Chenin Blanc
