Coffees fuel our mornings — with recent National Coffee Association data showing that over 2/3 of Americans drink coffee every day. Yet, beyond fueling our mornings, coffee also fuels our culture. This year, many unexpected brands teamed up with coffee brands with unique collaborations. From style partnerships between brands like Dunkin’ and Urban Outfitters to skincare partnerships between brands like Tower 28 and Sua Superette, these four successful coffee partnerships in 2025 set the tone for even more coming in 2025.
Dunkin x Urban Outfitters
Dunkin’ is notorious for interesting collaborations with brands — from Wicked to Homesick Candles. But this year, Dunkin’ launched an unexpected collab with fashion brand, Urban Outfitters back in September. The Dunkin x UO clothing collab includes exclusive merch for the true Dunkin’ fan such as the Exclusive Graphic Tee featuring an image of Dunkin’s classic hot coffee cup (grey) or Dunkin’s classic frosted donut (white). We’re not quite sure how long this partnership will last, but items are still available direct through Urban Outfitters website.
The Elk x Truvia
As low and no-sugar coffees continue to gain traction, zero-calorie sweetener brand Truvia teamed up with The Elk, NYC’s celeb-favorite coffee shop. Throughout December, The Elk brought guests the “Elk’s Peppermint Mocha Latte” — sweetened with Truvia, a festive blend of espresso, a touch of peppermint, and a dreamy cocoa cloud topping. Indulgent yet light, this innovative partnership captured the season’s spirit with a balanced, modern twist (and offered something many coffee shops aren’t — lower sugar seasonal coffee options).
This partnership also included Free Coffee Saturdays in December, where The Elk will offer complimentary Truvia-sweetened beverages. For each one served, Truvia will donate $5 to One Love Community Fridge (up to $5,000 total) to help provide nutritious food for New Yorkers experiencing hunger.
“Giving back to One Love Community Fridge with Truvia has been such a meaningful part of our holiday season,” says Claire Chan, the Founder of The Elk. Free Coffee Saturdays at THE ELK allow us to welcome neighbors in for a warm, uplifting moment, and it’s an honor to help support access to nutritious food for New Yorkers facing food insecurity. It’s a simple gesture, but one that feels genuinely impactful. We’re grateful to help fuel our community in this way.”
Sua Superette x Tower 28
Modern, all-natural, and Organic Chinese coffee and tea cafe, Sua Superette, teamed up with popular cruel-free, vegan skincare brand, Tower 28, just a few weeks as it’s first-ever collaboration. This collaboration offered anyone who ordered a Strawberry Matcha with Tache Pistachio Milk a mini Tower 28 Lip Jelly as a small thank you for being apart of the community for two years. This collaboration showcases not just a growing interest in beverages like Strawberry Matcha, but a demand for unique beverage partnerships between expected brands.
La La Land Kind Cafe x Touchland
Just a few months ago, popular coffee chain, La La Land Kind Cafe teamed up with Touchland to celebrate the launch of the new Seasonal Hand Mist Collection with specialty lattes inspired by each scent. The partnership was available for just one weekend only, offering coffee visitors heading to the cafe a chance to get a seasonal power mist + mini seasonal floral bouquet with the purchase of any La La Land x Touchland drink. The eligible unique seasonal lattes included fun varieties as the Peppermint Cloud Latte, Cinnamon Gingerbread Cloud Latte, Spice Pumpkin-Tini Latte, and more. With over 10,000 likes on instagram, it is clear fans want more partnerships like this in 2026.
