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The new On IKON collection focuses on detail, not logos

On's newest IKON collection delivers its most minimalistic look yet

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On collection
On

It’s no secret that brands like On are instantly recognizable by a simple glance at their logos. A symbolic branding that tends to make an appearance in every single piece of apparel and footwear, no matter what you’re wearing. However, just as logos are used to make a statement, the lack of branding can also cause quite a stir. This statement is the power behind On’s latest collaboration with Munich-based studio Bureau Borsche for the IKON collection. While On is considered a great athletic choice, its versatile design makes it a universal option you can wear in any circumstance. Now, the brand’s newest ultra-minimalist design emphasizes its versatility even more. Arriving in two colorways, the On IKON collection focuses on its technology and aesthetic rather than on co-branding or busy details. 

On and Bureau Borsche deliver a minimalist masterpiece

On IKON collection
On

Uniting for their second collection together, On and Bureau Borsche are taking on the IKON collection with a mini capsule release that ranges from footwear to tracksuits and more. For their footwear design, the brands have tackled the Cloudflow 5 AD. In this limited-edition design, the sneaker draws on racing technology, with sleek lines flowing around the shoe. Designed with 3D haptic prints and matte detailing, the sneaker’s look is contemporary and versatile. Inside, the shoe is equipped with a Helion HF hyper foam for high-energy return. The brand’s renowned Cloudtech technology also makes an appearance, delivering maximum cushioning with every step. The On IKON collection is available now via On’s webstore, with the Cloudflow 5 AD retailing for $220. A sleek look, the Cloudflow 5 AD stands out by going out of the box with a subtle and simple design.

Leslie Leon
Leslie Leon
Leslie is a Los Angeles-based writer and content creator. After attaining a bachelor's degree in journalism from California…
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