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The best debuts from Watches and Wonders 2026

The things you missed from Geneva

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Indoors, Person, Architecture
Watches and Wonders

Watches and Wonders is a must-see every year for lovers of wrist adornments the world over. Some would call it the Super Bowl for the chronophiles. For me, I am a huge fan of watches and, even though I only learned about it a few years ago, Watches and Wonders has been on my bucket list from the moment I heard about the Geneva-based convention. With all the best of the best brands (some well-known and some up-and-coming) in one place, showing off what they accomplished this year and what we can look forward to, there are definitely some things that sparked my interest. Here are my picks for the best moments at 2026’s Watches and Wonders.

Tag Heuer reshapes greatness with the new Monaco Evergraph

Wristwatch, Arm, Body Part
Tag Heuer

With the new explosion of interest in F1, the idea of a stopwatch is all of a sudden in vogue again. There is a new need for timing everything down to the second, and Tag looked at the old-school function of most chronographs’ stopwatches and made it better. Effectively, they replaced the traditional levers of a hard mechanism with rods to make it smoother, softer, and more durable. Take into account the always attractive Tag, and this is the top of my list from the weekend.

Rolex didn’t surprise anyone with the discontinuation of the GMT-Master II “Pepsi” (Ref. 126710BLRO)

Rolex

What should have been a bomb dropped on the crowd on day one of Watches and Wonders was more of a confirmation of rumors swirling around those in the know for months. The twelve-year run of the GMT-Master II “Pepsi” (Ref. 126710BLRO) model has come to an end. While there was no true confirmation before this week, prices on the second-hand market soared to upwards of $40K, making the rumors all but common knowledge until April 13th’s confirmation.

Patek Philippe Nautilus celebrates half a century

Wristwatch, Arm, Body Part
Patek Philippe

One of the go-to brands that many look towards when they are strolling the halls of Watches and Wonders is Patek Philippe. While most would think of Rolex as the king of the industry, those in the know often look to Patek as the true grail when seeking a great watch that exudes luxury and elegance. They are the masters of creating urgency, and the new 50th-anniversary Nautilus has five models, each with only 1,000 units produced. One of those stood above everything else in my mind, the desk clock. If anyone has a contact at Patek, I would love to buy a desk simply to put that guy on for my few hours of work when I can peel my eyes away from it.

Mark D McKee
Mark D McKee
Editor
Mark cut his teeth in the men's style world when he sold suits first at box stores such as Men's Wearhouse and Jos. A. Bank…
Topics
Breitling’s new Top Time is a wearable tribute to the Aston Martin DB5
The new watches rep the iconic Bond car right down to subdials shaped like its dashboard gauges.
Car, Watch, Man

Breitling just released a trio of heaters: the Top Time B01 Chronograph 41 Tribute to Aston Martin DB5, a three-edition collaboration with the British carmaker. The connection between the Swiss watchmaker and the British car company runs back to 1965, when a Top Time ref. 2002 appeared on Sean Connery's wrist in Thunderball, worn alongside the DB5 — the first Q-modified watch in the Bond series. It's a nice bit of trivia that the DB5 and that Top Time shared the screen in the same film, and both went on to outlive the movie by decades.

The car cues go deeper than the "squircle" gauge-shaped subdials: a wooden inner ring nods to the DB5's steering wheel, and each edition rides on a hand-colored gradient calfskin strap meant to read like automotive upholstery. All three run on Breitling's in-house Manufacture Caliber 01, a COSC-certified automatic chronograph with a 70-hour power reserve, visible through a sapphire caseback and finished with an Aston Martin-engraved rotor. The case measures 41mm. The editions are divvied up by material and rarity. Stainless steel with a silver dial is limited to 1,022 pieces and sticks closest to the original ref. 2002, while steel with a platinum bezel and black lacquered dial drops to 315 pieces.

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Look to the sky for these space themed watches
These 5 space themed watches will have you seeing stars
Accessories, Strap, Wristwatch

It was the 1960s. We were in the middle of a Cold War with Russia, and instead of escalating to an actual war with bullets and bombs, we took the conflict to the sky. We created a war of economics, science, and morale in a race to the sky to be the first nation to reach the moon. While the race picked up throughout the decade, it came down to the wire before the USA won the race by landing on the moon (if you believe that sort of thing and don't believe Stanley Kubrick directed the greatest ruse of all time). In any case, no race can be run without a good timekeeper. And watches were a must-have for all involved. Ever since, chronophiles like me have been obsessed with space-themed watches and, in particular, moon mission watches.

That is why I happened to have this list in my head. Five watches that bring the space race and the great beyond to the forefront of thinking to build a collection that is out of this world.

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Legendary designer has a project coming up you may not know about
Legendary designer, Tom Ford, is writing and directing a film adapting the Anne Rice novel, Cry to Heaven
Accessories, Formal Wear, Tie

Tom Ford is a name that every fashionisto knows well. He is the top of the top when you talk about famous suit makers. He began his career changing the landscape of multiple brands, including Gucci and Yves Saint Laurent, before launching his own self-named brand of his own in 2005. The brand has remained a mainstay in the industry for the last 20 years, including the acquisition of Estée Lauder in 2022 for an estimated $2.8 billion. For the movie buffs in the room, you also likely know about Tom Ford because he became the exclusive tailor and suitmaker for Daniel Craig's James Bond for Quantum of Solace in 2008. He carried that gig all the way through the series and defined men's style for two decades.

Now, for the real cinephiles in the room, you may also know that Tom Ford himself is a movie buff and entered the industry as a writer and a director in 2009 by directing A Single Man with Colin Firth and Julianne Moore. Then again in 2016 with Nocturnal Animals with Amy Adams, Jake Gyllenhaal, and Michael Shannon. Of course, the wardrobe was stellar in both, and we will get a chance to see his talents onscreen again this fall with a new Anne Rice adaptation, Cry to Heaven.

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