TAG Heuer has been very busy as of late with exciting releases, but their partnership with New Balance is a groundbreaking one that bridges the gap between the precision of Swiss engineering and the raw drive of elite sport. This collaboration perfectly encapsulates both brands’ vision of precision, performance, and avant-garde design that defines a limited edition release.
A collaboration integrated for ultimate performance
This is not co-branding for co-branding’s sake, but an attempt at creating one of the most intricate and functionally elevated performance systems. The design draws inspiration from the collaborative partner, the FuelCell SuperComp Elite v5 running shoe, featuring a dynamic color palette of dark blue, purple, and bold neon green accents. This timepiece is a dedicated training tool, equipped with dual-band GPS, an extended battery life, and a redesigned operating system for seamless responsiveness during the most demanding activities.
A singular design language coupled with coaching intelligence
The synergy of this watch is beyond compare,complete with a self-fastening textile running strap and six exclusive running plans developed in collaboration with New Balance coaches. These programs are designed to assist and guide users with specific goals related to their athletic goals. Meanwhile, the matching running shoe incorporates the same signature colors, with co-branded logos on the tongue and heel, and is constructed with a carbon fiber plate and FuelCell midsole for maximum energy return and speed, creating a premium package from wrist to pavement.
