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TAG Heuer and New Balance unveil new running shoe for modern athlete

In perfect stride: The TAG Heuer and New Balance performance partnership

By Triston Brewer Published October 16, 2025

TAG Heuer and New Balance — TAG Heuer

TAG Heuer has been very busy as of late with exciting releases, but their partnership with New Balance is a groundbreaking one that bridges the gap between the precision of Swiss engineering and the raw drive of elite sport. This collaboration perfectly encapsulates both brands’ vision of precision, performance, and avant-garde design that defines a limited edition release.

A collaboration integrated for ultimate performance

This is not co-branding for co-branding’s sake, but an attempt at creating one of the most intricate and functionally elevated performance systems. The design draws inspiration from the collaborative partner, the FuelCell SuperComp Elite v5 running shoe, featuring a dynamic color palette of dark blue, purple, and bold neon green accents. This timepiece is a dedicated training tool, equipped with dual-band GPS, an extended battery life, and a redesigned operating system for seamless responsiveness during the most demanding activities.

A singular design language coupled with coaching intelligence

The synergy of this watch is beyond compare,complete with a self-fastening textile running strap and six exclusive running plans developed in collaboration with New Balance coaches. These programs are designed to assist and guide users with specific goals related to their athletic goals. Meanwhile, the matching running shoe incorporates the same signature colors, with co-branded logos on the tongue and heel, and is constructed with a carbon fiber plate and FuelCell midsole for maximum energy return and speed, creating a premium package from wrist to pavement.

Triston Brewer is a journalist, creative director, stylist, fashionisto, and jetsetting digital bon vivant. Brace yourself!

Topics

Watches

Fashion & Style

The ‘Dad Reset’ is on the horizon: Megan Collins leads the charge

Men are taking ownership over what they wear and the founder of Style Girlfriend is here to help

Person, Sitting, Adult

One of the most frustrating moments in any man's style journey is when your wardrobe starts to feel stale. No matter what you do, you feel like everything you put on is old, boring, or tired. You try to switch it up. You pair it differently. It just lost its luster. The truth is, it happens to all of us. But the people who struggle with it the most are middle-aged men. With a specific focus on dads. Middle-aged men are too young to resign themselves to not caring about their look anymore. They are too old to dive into the trends with the changing of the fashion winds. So many of them throw in the towel. Add to that overwhelming feeling being a busy father, and there is just no way to spend the time and energy on rebuilding a wardrobe. That is where Megan Collins comes in. Her business, Style Girlfriend, takes men and restores their confidence from the ground up with new, elevated, and evolved stylistic choices.

When you have one outfit you love, you wear it. When you wear it, you notice how much better you feel. Then, you want another outfit that gives you that same feeling. That's how confidence builds. Not all at once, but one good decision at a time. - Megan Collins, Founder, Style Girlfriend

Fashion & Style

Shinola’s new blacked-out Mackinac Night Race revives a rare sailing complication

The Detroit brand's new limited edition puts a one-of-a-kind forged carbon dial on a yacht timer — the countdown built for sailboat starts.

Wristwatch, Arm, Rope

Shinola has made watches about Detroit, about the Apollo program, and about a lake monster. Its newest one is about a sailboat race, and damn, is it good-looking.

The Detroit-based brand is launching the Mackinac Night Race, a limited edition built around the yacht timer — the countdown complication used to time the start of a sailing race, aka one of watchmaking's more specialized tricks. The name nods to the Great Lakes maritime history the watch draws on (so not technically an official race tie-in).

Fashion & Style

The West is a statement look with TAFT’s new edit

TAFT Longhorn collection gives you a stylish look with a little western flare

Clothing, Footwear, Shoe

One of the most iconic ways a man can stand out is to make a statement with his style. Now, this isn't as easy as it sounds. Most of the time, if a man doesn't know what he is doing when he goes to make a statement, he goes overboard. Colors, patterns, textures, they can all work together or battle each other out for attention and cause problems. For instance, wearing a bright color combined with a crazy pattern can make you look more like an optical illusion than a stylish man. You look like you are cosplaying The Joker instead of methodically piecing together pieces that are working together to give an outfit depth. One of the tricks I have always loved to incorporate with my looks is a statement shoe. A typical everyday outfit can be elevated easily with a shoe standing out with color or pattern. One of my favorite brands to go to when I want to do that is TAFT. They are the best in the game for a statement shoe, and their new edit is a way to capitalize on that idea.

Limited edition in four styles