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TAG Heuer and New Balance unveil new running shoe for modern athlete

In perfect stride: The TAG Heuer and New Balance performance partnership

By Triston Brewer Published October 16, 2025

TAG Heuer and New Balance — TAG Heuer

TAG Heuer has been very busy as of late with exciting releases, but their partnership with New Balance is a groundbreaking one that bridges the gap between the precision of Swiss engineering and the raw drive of elite sport. This collaboration perfectly encapsulates both brands’ vision of precision, performance, and avant-garde design that defines a limited edition release.

A collaboration integrated for ultimate performance

This is not co-branding for co-branding’s sake, but an attempt at creating one of the most intricate and functionally elevated performance systems. The design draws inspiration from the collaborative partner, the FuelCell SuperComp Elite v5 running shoe, featuring a dynamic color palette of dark blue, purple, and bold neon green accents. This timepiece is a dedicated training tool, equipped with dual-band GPS, an extended battery life, and a redesigned operating system for seamless responsiveness during the most demanding activities.

A singular design language coupled with coaching intelligence

The synergy of this watch is beyond compare,complete with a self-fastening textile running strap and six exclusive running plans developed in collaboration with New Balance coaches. These programs are designed to assist and guide users with specific goals related to their athletic goals. Meanwhile, the matching running shoe incorporates the same signature colors, with co-branded logos on the tongue and heel, and is constructed with a carbon fiber plate and FuelCell midsole for maximum energy return and speed, creating a premium package from wrist to pavement.

Triston Brewer is a journalist, creative director, stylist, fashionisto, and jetsetting digital bon vivant. Brace yourself!

Topics

Watches

Fashion & Style

Breitling’s new Top Time is a wearable tribute to the Aston Martin DB5

The new watches rep the iconic Bond car right down to subdials shaped like its dashboard gauges.

Car, Watch, Man

Breitling just released a trio of heaters: the Top Time B01 Chronograph 41 Tribute to Aston Martin DB5, a three-edition collaboration with the British carmaker. The connection between the Swiss watchmaker and the British car company runs back to 1965, when a Top Time ref. 2002 appeared on Sean Connery's wrist in Thunderball, worn alongside the DB5 — the first Q-modified watch in the Bond series. It's a nice bit of trivia that the DB5 and that Top Time shared the screen in the same film, and both went on to outlive the movie by decades.

The car cues go deeper than the "squircle" gauge-shaped subdials: a wooden inner ring nods to the DB5's steering wheel, and each edition rides on a hand-colored gradient calfskin strap meant to read like automotive upholstery. All three run on Breitling's in-house Manufacture Caliber 01, a COSC-certified automatic chronograph with a 70-hour power reserve, visible through a sapphire caseback and finished with an Aston Martin-engraved rotor. The case measures 41mm. The editions are divvied up by material and rarity. Stainless steel with a silver dial is limited to 1,022 pieces and sticks closest to the original ref. 2002, while steel with a platinum bezel and black lacquered dial drops to 315 pieces.

Fashion & Style

Look to the sky for these space themed watches

These 5 space themed watches will have you seeing stars

Accessories, Strap, Wristwatch

It was the 1960s. We were in the middle of a Cold War with Russia, and instead of escalating to an actual war with bullets and bombs, we took the conflict to the sky. We created a war of economics, science, and morale in a race to the sky to be the first nation to reach the moon. While the race picked up throughout the decade, it came down to the wire before the USA won the race by landing on the moon (if you believe that sort of thing and don't believe Stanley Kubrick directed the greatest ruse of all time). In any case, no race can be run without a good timekeeper. And watches were a must-have for all involved. Ever since, chronophiles like me have been obsessed with space-themed watches and, in particular, moon mission watches.

That is why I happened to have this list in my head. Five watches that bring the space race and the great beyond to the forefront of thinking to build a collection that is out of this world.

Fashion & Style

Legendary designer has a project coming up you may not know about

Legendary designer, Tom Ford, is writing and directing a film adapting the Anne Rice novel, Cry to Heaven

Accessories, Formal Wear, Tie

Tom Ford is a name that every fashionisto knows well. He is the top of the top when you talk about famous suit makers. He began his career changing the landscape of multiple brands, including Gucci and Yves Saint Laurent, before launching his own self-named brand of his own in 2005. The brand has remained a mainstay in the industry for the last 20 years, including the acquisition of Estée Lauder in 2022 for an estimated $2.8 billion. For the movie buffs in the room, you also likely know about Tom Ford because he became the exclusive tailor and suitmaker for Daniel Craig's James Bond for Quantum of Solace in 2008. He carried that gig all the way through the series and defined men's style for two decades.

Now, for the real cinephiles in the room, you may also know that Tom Ford himself is a movie buff and entered the industry as a writer and a director in 2009 by directing A Single Man with Colin Firth and Julianne Moore. Then again in 2016 with Nocturnal Animals with Amy Adams, Jake Gyllenhaal, and Michael Shannon. Of course, the wardrobe was stellar in both, and we will get a chance to see his talents onscreen again this fall with a new Anne Rice adaptation, Cry to Heaven.