Skip to main content
  1. Home
  2. Fashion & Style
  3. News

Serica unveils Parade Ref. 1174 with a linen-textured dial 

Woven light: The Serica Parade Ref. 1174 linen dial

By
Serica Parade Ref. 1174
Serica

Serica proves microbrands are just as capable as the big leaguers with the unveiling of their Parade Ref. 1174. This audacious design captivates with a profound attention to texture, proportion, and infinite sophistication. The star of this exquisite creation is its stunning linen-textured dial, a surface that plays with light in a mesmerizing way and establishes the Parade as a quintessential modern dress watch for the discerning gentleman.

The Parade’s linen dial offers a masterclass in sophistication

Serica Parade Ref. 1174
Serica

The soul of this reference is a dial offered in either a Tobacco brown or Slate blue, featuring an intricately executed linen guilloché pattern. This textured canvas provides a breathtaking depth and changes character with the slightest flick of the wrist. Measuring 35 mm × 41 mm × 8.2 mm and equipped with a lug-less stainless steel stadium case shape, the elegance is further amplified by polished dagger hands and applied stick indices, ensuring perfect legibility while maintaining its artful aesthetic. Boasting 100 meters of water resistance, this timepiece achieves a perfect symbiosis of presence and discretion, slipping seamlessly under a shirt cuff while retaining a distinct identity.

Execution that respects balanced proportions 

Serica Parade Ref. 1174
Serica

Serica’s commitment to harmonious design features a slim, polished bezel that frames the dial with a delicate brilliance, allowing the textured surface to truly shine. Powered by the reliable Swiss-made Soprod M100 automatic movement with Côtes de Genève decoration, it provides a smooth sweep of the seconds hand and a robust 42 hours of power reserve wearers can rely on. Each colorway comes with a matching alligator-embossed calf strap and the trademark Serica Parade pin buckle. The Parade Ref. 1174 offers a versatile elegance that is suitable for the boardroom or a black tie event. 

Modern elegance that is quietly confident

Serica Parade Ref. 1174
Serica

With the Parade Ref. 1174 Linen, Serica has introduced a luxury watch that forgoes fleeting trends in favor of enduring style and flawless proportions. For the watch collector who values craftsmanship and the quiet confidence of a perfectly executed dress watch, this timepiece is a definitive statement of refined taste.

Triston Brewer
Triston Brewer
Triston Brewer is a journalist, creative director, stylist, fashionisto, and jetsetting digital bon vivant. Brace yourself!
Topics
Swatch’s new gold MoonSwatch is priced like it’s 1969
The Mission to the Moon 1969 packs 11 grams of real 18K gold — priced at the 1969 gold rate.
Wristwatch, Arm, Body Part

Guess what? It's another MoonSwatch — but this isn't just another colorway. The new drop from the Switzerland-based watchmaker, the MoonSwatch Mission to the Moon 1969, is the first to use real gold across the dial, hands, crown, and pushers.

The watch marks the anniversary of the Apollo 11 landing on July 21, 1969.

Read more
Breitling’s new Top Time is a wearable tribute to the Aston Martin DB5
The new watches rep the iconic Bond car right down to subdials shaped like its dashboard gauges.
Car, Watch, Man

Breitling just released a trio of heaters: the Top Time B01 Chronograph 41 Tribute to Aston Martin DB5, a three-edition collaboration with the British carmaker. The connection between the Swiss watchmaker and the British car company runs back to 1965, when a Top Time ref. 2002 appeared on Sean Connery's wrist in Thunderball, worn alongside the DB5 — the first Q-modified watch in the Bond series. It's a nice bit of trivia that the DB5 and that Top Time shared the screen in the same film, and both went on to outlive the movie by decades.

The car cues go deeper than the "squircle" gauge-shaped subdials: a wooden inner ring nods to the DB5's steering wheel, and each edition rides on a hand-colored gradient calfskin strap meant to read like automotive upholstery. All three run on Breitling's in-house Manufacture Caliber 01, a COSC-certified automatic chronograph with a 70-hour power reserve, visible through a sapphire caseback and finished with an Aston Martin-engraved rotor. The case measures 41mm. The editions are divvied up by material and rarity. Stainless steel with a silver dial is limited to 1,022 pieces and sticks closest to the original ref. 2002, while steel with a platinum bezel and black lacquered dial drops to 315 pieces.

Read more
Look to the sky for these space themed watches
These 5 space themed watches will have you seeing stars
Accessories, Strap, Wristwatch

It was the 1960s. We were in the middle of a Cold War with Russia, and instead of escalating to an actual war with bullets and bombs, we took the conflict to the sky. We created a war of economics, science, and morale in a race to the sky to be the first nation to reach the moon. While the race picked up throughout the decade, it came down to the wire before the USA won the race by landing on the moon (if you believe that sort of thing and don't believe Stanley Kubrick directed the greatest ruse of all time). In any case, no race can be run without a good timekeeper. And watches were a must-have for all involved. Ever since, chronophiles like me have been obsessed with space-themed watches and, in particular, moon mission watches.

That is why I happened to have this list in my head. Five watches that bring the space race and the great beyond to the forefront of thinking to build a collection that is out of this world.

Read more