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Serica unveils Parade Ref. 1174 with a linen-textured dial 

Woven light: The Serica Parade Ref. 1174 linen dial

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Serica Parade Ref. 1174
Serica

Serica proves microbrands are just as capable as the big leaguers with the unveiling of their Parade Ref. 1174. This audacious design captivates with a profound attention to texture, proportion, and infinite sophistication. The star of this exquisite creation is its stunning linen-textured dial, a surface that plays with light in a mesmerizing way and establishes the Parade as a quintessential modern dress watch for the discerning gentleman.

The Parade’s linen dial offers a masterclass in sophistication

Serica Parade Ref. 1174
Serica

The soul of this reference is a dial offered in either a Tobacco brown or Slate blue, featuring an intricately executed linen guilloché pattern. This textured canvas provides a breathtaking depth and changes character with the slightest flick of the wrist. Measuring 35 mm × 41 mm × 8.2 mm and equipped with a lug-less stainless steel stadium case shape, the elegance is further amplified by polished dagger hands and applied stick indices, ensuring perfect legibility while maintaining its artful aesthetic. Boasting 100 meters of water resistance, this timepiece achieves a perfect symbiosis of presence and discretion, slipping seamlessly under a shirt cuff while retaining a distinct identity.

Execution that respects balanced proportions 

Serica Parade Ref. 1174
Serica

Serica’s commitment to harmonious design features a slim, polished bezel that frames the dial with a delicate brilliance, allowing the textured surface to truly shine. Powered by the reliable Swiss-made Soprod M100 automatic movement with Côtes de Genève decoration, it provides a smooth sweep of the seconds hand and a robust 42 hours of power reserve wearers can rely on. Each colorway comes with a matching alligator-embossed calf strap and the trademark Serica Parade pin buckle. The Parade Ref. 1174 offers a versatile elegance that is suitable for the boardroom or a black tie event. 

Modern elegance that is quietly confident

Serica Parade Ref. 1174
Serica

With the Parade Ref. 1174 Linen, Serica has introduced a luxury watch that forgoes fleeting trends in favor of enduring style and flawless proportions. For the watch collector who values craftsmanship and the quiet confidence of a perfectly executed dress watch, this timepiece is a definitive statement of refined taste.

Triston Brewer
Triston Brewer
Triston Brewer is a journalist, creative director, stylist, fashionisto, and jetsetting digital bon vivant. Brace yourself!
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