In an effort to create unique product lines, Casio teams up with Liberty, the London-based department store and design house founded in 1875. Two new analog-digital Casio Liberty watches are launched: The AQ-230ELT and AQ-230EBLT feature Liberty’s Paisley Fanfare print using laser engraving on both the band and dial. The Liberty logo is also featured on the clasp and case back, further emphasizing the exclusive nature of this collaboration that begins November 20th, 2025.
Liberty was able to establish a reputation through the use of original textiles that featured bold, colorful floral and botanical prints, which were used on handbags, accessories, and other interior items. These same designs have now been translated into a watch, where the Paisley Fanfare print is applied through the use of precise laser engraving to create flowing paisley designs throughout the metal surfaces. This method allowed Liberty to achieve the level of detail needed to reproduce the fine details of the Paisley Fanfare print on the small scale necessary for watch components while still providing the refined look Liberty has developed over 150 years.
The base model for these watches is the Casio AQ-230, an analog-digital watch that features hands on an analog face in conjunction with a digital face in a rectangular case. To ensure that the collaboration would be appealing to everyone, Casio offered two color combinations. The first combination is the AQ-230ELT-7A, which offers a silver case and a silver band. The second combination is the AQ-230EBLT-1A, which offers a gunmetal case with a black band. Each of these combinations will allow customers to choose the style they want based upon the neutral tone of the metal cases and bands and the detailed engraving that is provided.
To continue the theme of the Liberty/Paisley Fanfare collaboration, each watch will come in special packaging that includes the Paisley Fanfare motif. This will provide another way for Casio to present the watch as part of a larger collection of products from Liberty, rather than just being a simple timepiece. Additionally, this presentation will emphasize the relationship between Casio’s ability to produce affordable watches and Liberty’s rich history of design, making them an attractive option for purchase during the Christmas season.
Pricing for the watches was kept consistent with Casio’s standard pricing structure, even though Liberty is a well-known brand. The price for the AQ-230ELT-7A is £114.90 and the price for the AQ-230EBLT-1A is £134.90. The Liberty/Casio collaboration is part of Casio’s long term strategy of forming relationships with fashion designers, artists, museums, and other cultural institutions to enhance their standard line of watches through special editions. The Liberty collaboration is among the few that have focused on a heritage design house.
Both watches will be sold through Casio’s designated collaboration website and selected retailers beginning November 20th (the start of the holiday shopping season). Although it can be assumed that the number of each model produced will be limited due to their “limited edition” designation, Casio has not publicly stated how many of each model will be produced. Purchase here.
