Just over a decade ago, Gabriela Hearst drew on a decade of New York City design experience and returned to her roots by simultaneously launching her eponymous label and taking over operations of her father’s ranch in her home country of Uruguay. Since then, she has become the only name that matters in style connected to the country, and her legend has grown thanks to unparalleled craftsmanship and a genuine approach to both supporting the local economy and protecting the global environment. Now, she adds another notch to that legend by being handpicked to design the uniforms for the players of the Uruguayan Football Association for the World Cup.
As one of the most legendary teams in FIFA history (four wins and counting), they have an image and a responsibility to their sport and their home. They turned their trust to a homegrown legend stepping up to the pitch to get the job done.
Bringing craftsmanship to the pitch
The made-to-measure suits are a homecoming for Hearst as they take only the best of her home’s high-level merino wool, crafted from fibers sourced directly from local ranches in the north of the country, with yarn spun domestically by Lanas Trinidad. It is a new showcase of the craftsmanship she brought to her brand, representing Uruguay during the sport’s biggest stage.
“It is truly an honor to be able to participate in this project alongside the AUF. Not only because I am working with my favorite fiber, Uruguayan Merino wool, or with my national team, but because it is a great opportunity to demonstrate that Uruguayan values of quality, authenticity, and integrity deserve to be shared with the world. It has been a dream to work with the AUF and the national team. They are all superstars,” said Gabriela Hearst.
