Skip to main content

Feel Good Friday: THX Donates 100% of Profits to Nonprofits

feel good friday thx donates 100 of profits to nonprofits feature
Image used with permission by copyright holder
When you buy most of your products, odds are you’re thinking about yourself — and that’s totally fine. You are, after all, just another bag of bones trying to make it on this planet; it’s OK to be a little selfish. However, what if the basic items you purchased for yourself could also help make the world a better place?

As it turns out, they can! Well, at least a couple items can, thanks to The THX Co. — a Miami-based social enterprise that gives 100% of its profits to non-profit organizations. At the moment, THX just sells coffee and fragrances for men and women; an odd combo, perhaps, but they’ve got to start somewhere.

Related: How to Brew the Perfect Cup of Coffee

THX — pronounced “thanks” — sells three 100% Arabica coffee blends, all of which are sourced from the same micro-farm in Guatemala. Their original Swiss fragrances, 4HIM and 4HER, are also responsibly sourced, and THX oversees every step of the manufacturing process with the utmost care.   

thx_fragrance_explained
Image used with permission by copyright holder

THX is partnered with six worthwhile causes — including clean water in India, women’s health in Guatemala, and foster care in Florida. All you have to do is select a THX product, a cause that you identify with, and a modest donation amount. You get an outstanding product, and a small sum goes to a cause you care about. It’s a classic win-win.

If you’re partial to subscription services, you might sign up for the THX Coffee Club, through which you’ll receive a 1-lb bag every month for the most excellent price of $8/month. Hell, you might consider getting some tasty THX coffee for the whole office. You’ll find that each cup of THX coffee tastes of sweet, sweet philanthropy.

Though you’re likely sick to death of holidays at this point, Valentine’s Day will come around sooner than you think; a THX fragrance may just be the thoughtful, unique gift you need to get into your significant other’s good graces. Indeed, giving THX could be the best way to get THX this February. 

The next time you feel the need to buy a fragrance or bag of coffee, keep THX in mind. By purchasing from THX, you’re not just giving yourself a delightful treat, you’re giving the world a delightful treat.

TJ Carter
Former Digital Trends Contributor
TJ Carter wears many hats, both figuratively and literally. He graduated from the University of Oregon in 2011 with a degree…
All of James Cameron’s films, ranked
From Terminator and Titanic to Avatar, these are the best James Cameron movies ever made
James cameron filming Terminator

Few directors understand the popular imagination the way that James Cameron does. He's had commercial instincts since early in his career, and he has now directed three of the five most financially successful films ever made. Given that legacy, it can be easy to mock what Cameron does because it's so overtly populist. He is not always a subtle director, but it's hard to deny that he's an effective one. Unlike some of Martin Scorsese or David Fincher films, James Cameron movies turn into big blockbusters every time, and he always makes them well.
Now, as we look back on his career to date, it's easy to see the throughlines between each of his projects. One thing you might notice: This guy really loves water. Here's every movie Cameron has ever made, ranked.

9. Piranha II: The Spawning (1982)

Read more
Ranked: The 11 best Bill Murray movies ever
He's starred in a lot of films, but if you're a fan, you must see these Murray movies
Bill Murray from Lost in Translation

A name that is and should be widely recognized in comedy, Bill Murray has been around to provide laughs for decades. Bringing his own unique qualities to the screen, Murray has carved for himself a niche based on his personality that simply cannot be copied. Between his masterful physical comedy to his perfectly timed and hysterical line deliveries, Bill is truly a one-of-a-kind talent. From his many roles over the years, the films he stars in are either because a certain director or repeat collaborator has a great bond with him, or simply because he is able to steal the spotlight no matter the assignment. Due to this, he has been given opportunities to play cameos in later films such as Dumb and Dumber To, Get Smart, The Grand Budapest Hotel, and a cameo as himself in Zombieland, which has got to be his best cameo.
All the way from wacky and zany to introspectively deep, Bill Murray portrays a lifetime of emotions in our list of films today. If you watch him closely enough, his performative nuances will make you laugh, cry, and think about what it truly means to be an actor. Murray is loved as a human being worldwide (for the most part), who has reportedly shown his face at random bars and parties just for a kick, becoming the owner of four minor league baseball teams, spontaneously studying philosophy and history in Paris, and starting his own golf apparel line. These and many other reasons are why we are here today to celebrate his accomplishments on screen, so sit back and scroll through the 10 best Bill Murray movies ever.

11. Moonrise Kingdom (2012)

Read more
The 9 best golf movies of all time – from Caddyshack to The Legend of Bagger Vance
Do you love the game? Then get inspired to get back out there by watching these movies
Happy Gilmore

When it comes to sports movies, some of our favorite films have always been golf adjacent. There's just something about this slow-paced and overwhelmingly frustrating game that we can't get enough of. So now that spring has arrived, it feels like the perfect time to go back and rewatch some of the best golf movies of all time.
Whether you're a seasoned pro or a complete amateur, these great golf films have a little something for everyone. Whether you're looking to experience the drama of the game through a comedy or a biographical spotlight, we've got you covered.

Tommy's Honour (2017)

Read more