Bero, the alcohol-free beer brand co-founded by actor Tom Holland, just pulled into the fast lane with a new three-year partnership with Aston Martin. The two British names, both rooted in craftsmanship and performance, are teaming up to bring a fresh take on luxury—this time without the alcohol.
The deal, announced from Aston Martin’s headquarters in Gaydon, Warwickshire, cements Bero as the carmaker’s official alcohol-free beer partner. It follows Bero’s successful launches in the UK and US, and marks a bold move to position the brand alongside one of the most iconic names in automotive history.
The partnership
Formed during a private gathering at the 24 Hours of Le Mans, the partnership reflects the shared values of precision, tradition, and artistry. Bero’s premium, alcohol-free beers are brewed with handpicked grains and balanced hops, a level of detail that mirrors the craftsmanship behind Aston Martin’s hand-finished interiors and high-performance engineering.
For Holland, the connection is personal. A lifelong admirer of the brand’s cars, he and co-founder John Herman see Aston Martin as the perfect partner to align Bero’s refined yet inclusive image. The collaboration will span product development, events, and content, with Bero appearing at Aston Martin showcases around the world. Exclusive co-branded products are already in development.
What’s next
Bero will make its presence known across Aston Martin’s global events and experiences. The partnership also underscores a cultural shift toward premium alcohol-free options that fit modern lifestyles.
As two British originals, Bero and Aston Martin are inviting the world to redefine what luxury looks—and tastes—like today.
