Skip to main content

SALT and Briefing Collab for Stellar Package

SALT Optics and Japan luggage company Briefing have released their collaborative project: an indestructible sunglasses-and-case combo that is the perfect addition for your next trip outdoors. Well, maybe they’re not completely indestructible, but SALT and Briefing designed their respective products with the strongest scratch- and tear-free technology such as CR39 frames and an inner flash mirror for the glasses and ballistic nylon for the case.

So, these aren’t exactly your average, cheap pair of shades. These handmade specs go for $600 and are built for those scaling mountains or traveling the world — like all things SALT. Hell, the glasses and case even have some steez to them, making sure you look great and never have to worry about a eye-wear slip-up.

We spoke to former Pro Surfer and SALT Head Designer David Rose about the collaboration with Briefing to see just how these glasses and case came to fruition.

fairwind_molvgrd_3qtr-960x457
Image used with permission by copyright holder

Salt Optics is an eyewear company based in California, while Briefing is a renounced luggage label company out of Japan. Do you think Salt’s manufacturing location played a role in this collaboration?

“Yes. I first discovered Briefing while traveling in Japan and was immediately attracted to the brand. One of the things I noticed about them was that they were designed in Japan and manufactured in the U.S. which is just the opposite of SALT. I also noticed the amazing quality from the Mil-Specs they use to the Ballistic Nylon, YKK zippers and overall craftsmanship.”

How exactly did these collaborative efforts come about and what role did each company play in the creation of the product? Did you have any say in the design of the eye-wear case or did each company head the product they know best?

“I spoke to a friend in Japan that had a connection with Briefing. He put me in contact with them and we immediately started working on the collaboration. Part of the appeal of the collaboration is that we did it together which lead us not only into designing the case, but a sunglass frame as well.”

briefingcase-1-960x457
Image used with permission by copyright holder

What was the inspiration behind the design?

Well, SALT is an acronym for Sea, Air, Land & Timelessness, so it was important to me that we produced a case that was in line for those elements. Out of this, dual compartments for storage of multiple pairs of eye-wear and other accessories such as phones, keys, or money were needed. The case also had to have a strong endoskeleton and soft interior to prevent damage under significant weight and harsh conditions.

What is the Inner Flash Mirror, and even though the flash mirror is 100 percent scratch-resistant, does that make the entirety of the lenses 100 percent scratch-resistant?

“Well most mirror coatings are applied to the front surface of the lens, which make them susceptible to abrasions. SALT’s inner flash mirror lenses are 100% scratch resistant as the mirror coating is between the lens wafers. This ensures the mirror coating will never scratch or wear off. As of today, there is no lens material in the industry that is 100% scratch proof. But our lenses are treated front and back with a clear, scratch-resistant coating that makes the lenses much harder and more resistant to scratching.”

What’s your personal favorite within the design?

“Detailing always excites me. So I think the vintage plaques we chose for the front temples are great.  The plaques were inspired by a frame that dates back to the 1950’s.”

Considering the use of more durable nylon, self restring power and metal parts to prevent reflections — this pair sounds indestructible. Would they survive if a piano fell onto them? If not, what extreme can you take them before they break? (As in, are these good hiking glasses, or glasses for sport? Or are they casual?)

“Haha! Well, I wouldn’t say they would survive if a piano fell on them, but they are designed with outdoor adventure in mind and urban exploration, not to mention they look pretty sharp too.”

Is there anything else your consumers should know about the glasses?

When kicking ideas around for frame names, I stumbled across an old nautical quote “Fair Winds and Following Seas”.  It means “safe journey: good furtune.”  So, I went with the name Fairwind. It seemed fitting

Topics
Bryan Holt
Former Digital Trends Contributor
Bryan Holt is a writer, editor, designer, and multimedia storyteller based in Portland, Oregon. He is a graduate from the…
If you’re looking for the best men’s cologne, try these recent drops
Smell your best with these great fragrances
A person spraying cologne on themselves.

You only get one chance to make a great first impression. That is why we dress nicely. That is why we groom ourselves expertly. And that is why you need to have a great cologne. You never know who you are going to meet, and you don't want to be caught in anything other than your best. You may be forgiven if your hair is a little long when you are on the trail. You may be forgiven for having a five o'clock shadow on Saturday afternoon. And you may not be punished for wearing jeans and a T-shirt at the movie theater. However, you will always be judged for not smelling good. That is why you need to invest in the best men's colognes.

Having a pleasant fragrance is more than smelling pleasant for those around you. It also attracts people to you and shows that you care about your hygiene. People will respond better and remember you fondly if your smell lingers. It is the most powerful scent tied to memory, so make sure you are remembered in 2024 with these top picks for colognes for men. We didn't go with all the big boys in the men's cologne industry. You will see one name that nearly everyone knows. But, we stuck more with the ones that you all should know. There is no Dior, no Polo, and no Gucci on this list. We didn't go for names. We went for quality fragrances and picks that will keep you remembered long after you leave.
Fulton & Roark Cloudland

Read more
Adidas just kicked off a big sale – Up to 40% off sneakers and shoes
Running in Adidas shoes.

Looking for great sneaker deals? Look no further than Adidas which currently has up to 40% off many of its shoes and sneakers. If you’re looking for new footwear, this is your chance to do so while saving plenty of cash. Buying a few pairs right now would be a great idea so you’re all set for the coming months. With hundreds of items in the sale, hit the button below to check out the sale for yourself. Alternatively, keep reading and we’ll take you through some of our favorite deals.

What to shop for in the Adidas sale
The best Adidas running shoes are pretty special so why not check out the which are down to $180 or $120 for members, instead of $200. The shoes are coded for forward motion with an updated 3D-printed Adidas 4D midsole with a new lattice structure. It transforms impact forces into forward motion and is combined with great traction from the Continental Rubber outsole. There’s also adaptive Adidas Primeknit which is teamed up with light and breathable mesh so your feet feel comfortable at all times.

Read more
Rolex’s latest white gold cosmograph Daytonas feature mother-of-pearl dials
Rolex adds new Cosmograph Daytona watches
Rolex Cosmograph Daytona

Rolex has introduced a new, super-expensive watch covered in diamonds. What's new? Well, while we're used to this, and it doesn't exactly warrant front-page news, this introduction actually does. This new chapter for the brand unveils two new additions to the Rolex Daytona collection, and they're certainly more opulent in a subtle way compared to previous designs.
Rolex Daytona: Two new Rolex Cosmograph Daytona watches added to the collection

These new Rolex watches, which are part of the Cosmograph Daytona collection, are diamond-set models adorned with mother-of-pearl dials. Hearing about any Rolex watch covered in diamonds automatically evokes fantasies of extravagance and wealth, at least it does for us, but these new timepieces are remarkably restrained when it comes to a balance between bling and subtlety.

Read more