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The most popular beach in the U.S. isn’t where you’d expect

Myrtle Beach came out on top

Myrtle Beach
Myrtle Beach, South Carolina McElspeth / Pixabay

When you think of the most beloved beach destination in America, your mind might drift to somewhere in sunny Florida or the California coast. But according to new 2025 search data, the beach topping everyone’s wish list isn’t in either state. It’s in South Carolina.

A recent study by PrivacyJournal analyzed Google search trends related to more than 100 popular beaches across the country, focusing specifically on out-of-state interest. By examining beach-related keywords like hotels, activities, and things to do, the study identified which beaches residents of each state searched for the most (excluding their own local shores). And the clear winner? Myrtle Beach, South Carolina.

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Myrtle Beach emerged as America’s most searched-for out-of-state beach destination, coming in at number one for residents in 18 different states. The 60-mile stretch of Atlantic coastline is known for its wide sandy beaches, lively boardwalk, and affordable, family-friendly atmosphere.

Though Florida is often seen as the gold standard for U.S. beach vacations, only one Florida beach landed in the top five, with half as many states searching for it compared to Myrtle Beach. Rounding out the top searches were other Southeastern favorites like Virginia Beach and Gulf Shores, Alabama, showing that this region dominates America’s beach daydreams.

One of the biggest findings from the study is that Americans are looking to stay closer to home. “What’s fascinating is that even when Americans search beyond their home state for beach destinations, they still prioritize accessibility, with most states gravitating toward beaches within reasonable driving or flying distance,” said Mauricio Preuss, CEO of PrivacyJournal.

However, the data also reveals some surprising long-distance preferences. California residents, for example, searched more for Virginia Beach than any local options, while Oregon beachgoers showed interest in Rockaway Beach, New York.

The top 10 most sought after beaches

  1. Myrtle Beach, SC
  2. Clearwater Beach, FL
  3. Virginia Beach, VA
  4. Cannon Beach, OR
  5. Orange Beach, AL
  6. Panama City Beach, FL
  7. Waikiki Beach, HI
  8. Huntington Beach, CA
  9. Rockaway Beach, NY
  10. Rehoboth Beach, DE
Amanda, an accomplished freelance writer from Columbus, Ohio, is a dedicated explorer of both the world and the written word… Read Full Bio
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