Shopping for the frequent flyer, motorsport enthusiast, or person who seems to have everything? Holiday gift-giving is never easy—especially for the person who already seems to have more than they want or need. Luckily, Carl Friedrik has us covered this year with the launch of its limited-edition collaboration with Williams Racing, which brings together luxury travel essentials and racing heritage for a gift that’s anything but ordinary.
Inspired by Williams’ racing heritage and F1’s 1990s golden era, the new Grove Collection brings a vintage, motorsport twist to travel pieces that people use every day. Fronted by 1996 Formula 1 World Champion Damon Hill, this collection features rich chestnut leather, vintage-inspired racing stripes, and Williams’ signature “Forward W” logo, making each piece a standout gift for travelers who appreciate thoughtful design and a little racing history.

With only 80 pieces available per style, the collection offers an exclusive gifting option across a range of price points. Each item is individually numbered 1 to 80 — limited-edition pieces built to mark motorsports’ golden era.
- Weekender: $1,145
- Backpack: $895
- Passport sleeve: $165
- Luggage tag: $75
“We aimed to capture the visual identity of Atlassian Williams F1 Team without creating something overly nostalgic or overtly branded. The challenge was translating decades of racing heritage into a collection that still felt distinctly Carl Friedrik. We drew inspiration from the team’s archival colors, the iconic Forward ‘W’ logo, and the graphic simplicity of classic racing stripes, balancing those references with clean silhouettes and understated detailing. Every element was considered to make the collection feel like a natural extension of both brands,” says Niklas Oppermann, co-founder.