Porsche Launches “The Sound of Porsche” Pop-Up in Manhattan

porsche launches sound pop manhattan soundofporsche 0314 940
What makes a Porsche? Is it status, the killer lines of the classic Boxster, the inimitable sound of one accelerating on the open highway, or simply the dream of owning one and living the lifestyle?

Open through Oct. 5, Porsche’s brand experience pop-up—the first of its kind in the US—located in New York City’s Meatpacking District suggests it’s the sum of all parts while going down as smooth as the 2015 Macan S, Panamera S E-Hybrid and Cayman GTS parked outside. Divided into three areas, the interior event space aims to immerse visitors in the brand’s heritage. In the front, there’s a listening lounge where visitors can lay down LPs on to digital stations that play back (over slick Bose QuietComfort 25 over-ear headphones, no less) miscellaneous short audio stories about the brand from the likes of actor-racer Patrick Dempsey and Porsche collector Magnus Walker to Porsche’s top engineers.

If time is of the essence, however, we suggest heading straight to the Sound Lab Virtual Drive Experience powered by Bose, which simulates 90-second drives in the open country, South Beach and race track at Nurburgring, with moving landscapes projected on to a 911 Carrera Cabriolet so you feel like you’re right there for the ride. (Folks at the pop-up confirmed with us that you won’t actually be able to take on-site models for a test-drive, but if you’ve never been in a Porsche and want to sit in one, you can ask the three product specialists on hand to help.) We should also mention there’s a fun chalk wall in the rear of the store, where visitors are invited to draw their own interpretations of the sound of Porsche, photograph, and upload their designs to social media with the hashtag #soundofporsche.

The winner of the contest will receive a trip of a lifetime to the Porsche Museum in Stuttgart, Germany. That sounds pretty perfect to us.

446 West 14th Street, open 10-6 daily.

Living

Find Perfect Harmony Between Architecture and Nature at Amangiri Resort

This secluded desert getaway is helping to reshape the idea of what Southwestern style can be.
Podcast

Beards, Booze, and Bacon: Interview with Mario Andretti

The Manual's podcast host got a chance to interview Mario Andretti. And ride in a race car. No big deal.
Outdoors

6 Best U.S. National Parks to Visit in the Winter

Smaller crowds at some of the more popular parks are just one of the benefits.
Food & Drink

Top Poppers: The Best Popcorn Makers for Your At-Home Enjoyment

What’re you waiting for? Get things poppin’ with our favorite popcorn makers
Auto

5 Best Beginner Motorcycles for Aspiring Riders

Our top picks will have you grinning from ear to ear, seeing the sights, carving canyon corners, and doing so on a relatively respectable budget, but also keep you safe.
Living

How to Clean Your House or Apartment in 30 Minutes or Less

This isn’t a deep clean. It’s an, “Oh shit, I really should have done something earlier and now it’s gonna take a miracle to do this” clean.
Living

Baby on the Way? Here’s How to Support Your Pregnant Wife

Pregnancy requires you to get proactive, pal. She’s driving the car, but you are the entire pit crew.
Living

Dive In (Literally) to This Minimalist Lakeside Retreat in the Netherlands

Once the walls open up, you can dive right into the water from the living room.
Living

An Old Garage Is Transformed Into an Artist’s Home and Studio in San Francisco

Yes, that's a red Fiat hanging from the ceiling.
Living

From Milan to Mars, Architect Stefano Boeri is Creating Vertical Forests

A combination of housing shortages and climate change led to the creation of Vertical Forests which blend housing and landscaping into one amazing building.
Living

What’s a Salt Cave and Why Are They So Damned Relaxing?

Experiencing Halotherapy in a salt cave can be pure relaxation or relaxing purification depending on how you look at it.
Food & Drink

Say No to Disposables with All the Best Reusable Lunch Gear for Guys

From straws to cutlery to sandwich bags, there's a reusable option for everything that comes with a traditional takeout lunch.
Living

Heat Up Your Digs with One of Our Picks for the Best Space Heaters

Admit it, you need a little extra warmth this winter.
Living

5 Seriously Stylish Dog Houses to Pamper Your Puppers

There will be no question about who’s a good boy when you get Fido one of these amazing dog houses.