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Coffee lovers can now wake up to the sound of Dunkin’ brewing

Rise and shine: Dunkin’ and Hatch create coffee alarm and sunrise light

By Emily Caldwell Sep 23, 2025 4:30 AM

Dunkin' — Dunkin’

To celebrate National Coffee Day, Dunkin’ has teamed up with Hatch, the leader in personalized sleep and wellness technology, to debut a first-of-its-kind coffee alarm and sunrise experience, available exclusively on Hatch+. Available now, coffee lovers can rise and shine with the “Brew and Renew” alarm, bringing the sounds of Dunkin’ coffee straight to the bedside.

This unique partnership brings sounds of beans tumbling, espresso steaming, and the satisfying sounds of pouring a fresh cup of coffee — all to your bedside alarm. Set against ambient, uplifting music, this way to wake up provides the ultimate sunrise experience for coffee lovers. While the sounds are playing to wake you up, the “Dunkin’ Dawn” sunrise experience takes over the Hatch alarm with pink-and-orange hues that deliver a refreshing wake-up call.

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“Sleep and coffee are the bookends of a great day,” said Erin Merani, VP of Marketing at Hatch. “We’re thrilled to partner with Dunkin’ to bring a latte fun to people’s mornings in a way only Hatch can deliver. We’re all about helping people wake up gently and joyfully, and teaming up with Dunkin’ means mornings get a little more delicious.”

The “Brew and Renew” alarm and “Dunkin’ Dawn” sunrise will be available on Restore 2 and Restore 3 devices with a Hatch+ premium content subscription. To celebrate National Coffee Day even further, Dunkin’ is making the day sweeter by offering free coffee to all Dunkin’ Rewards members. On Monday, September 29, members can enjoy a free medium hot or iced coffee at Dunkin’ locations nationwide, no purchase necessary.

Emily is a Features Writer at The Manual, where she specializes in food, beverage, and travel content. She focuses on weaving… Read Full Bio

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