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Omega just dropped James Bond’s new watch, but it won’t be live action quite yet

007 First Light continues a James Bond tradition

Wristwatch, Arm, Body Part
Omega

We have been waiting for 5 years for a new James Bond. But, alas, the powers that be at Amazon and MGM are taking their sweet time moving it forward. Which, practicality says, is a good thing. But, dammit, I am impatient and need some Bond in my life. Lucky for all the other James Bond faithful and me, we get some James Bond content headed our way this month. 007 First Light is the first James Bond video game to drop in almost a decade and a half. But we aren’t just going to get the debonair spy in the video game world; we get something else to drool over, a real-life version of his new watch from Omega.

007 First Light moves forward like a film

James Bond is deeply tied to his watch. The Rolex Submariner became associated with the spy when Sean Connery wore it in the sixties. Then Omega took over for Pierce Brosnan and has been providing their own gadget-stuffed luxury timepiece for nine straight movies. With this being the tenth version fans can buy (without the gadgets, of course), it seems the video game is getting the movie treatment for the first time.

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It bears resemblence to the final two Craig wore in his films, with the NATO strap similar to the SPECTRE watch, and patina hints calling back to the No Time to Die version. With ceramic pushers and a special 007 First Light caseback, this is a one of a kind piece perfect for any James Bond fan, or real life spy…we won’t tell.

Mark D McKee
Mark cut his teeth in the men's style world when he sold suits first at box stores such as Men's Wearhouse and Jos. A. Bank…
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