Skip to main content
  1. Home
  2. Fashion & Style
  3. Deals
  4. Deals

Zenni Optical and NBA star Jrue Holiday team up to launch exclusive eyewear collection

If you like the Celtics’ Jrue Holiday, have an affinity for stylish sunglasses, or just want to keep up with the fashion trends that are hitting both the NBA and men at large this year, you need to check out Jrue’s collab with Zenni Optical. The Jrue Holiday x Zenni collab is here, it’s expansive, and there are some incredibly affordable options available.

With over 35 styles in the under $30 bracket and everything from shiny single-lens, face-covering sunglasses to clear-framed reading glasses, you can get what you want at a price you want. Check out the inspiration for the Jrue Holiday x Zenni collab, as well as the full set of sunglass, for yourself via the button below. Alternatively, keep reading for our take, plus a few pairs you need to check out yourself.

SHOP NOW

Recommended Videos

Why you should check out the Jrue Holiday x Zenni eyewear collab

There are essentially three main styles of glasses you’re going to find in this collection. First, there are the classic aviator, two lens sunglasses that you know and love. You know this type of sunglasses can be used by everyone, so be sure to use the “Try On” button to open up your cam and give them a virtual wear. You’ll often find descriptions of how to match the glasses to a face shape to help you as well. The next style are a sort of one-lens sunglasses that create a face shield. Unlike ordinary sunglasses, it is much harder for the sun the reach your eyes — the area over your nose is protected, too. But, before you think these are going to look like a lab nerd’s safety goggles, think again, they are colorful and stylish with inspired shapes and designs. Finally, we get our regular read-a-book spectacles that come with an extra smart look to them. When Jrue models the glasses, he presents with that rare air of both confident athleticism and inner intellect, and you will too.

Next, it is really important to harp on affordability. The full collection has an impressive 85 members (though, admittedly, color variations each take their own spot in the Zenni shop), with 35 fitting into the under $30 categorization. That’s a large selection of incredibly affordable glasses. And the highest priced?  The Tenacity, which feature a muted colorations and stylish metal hinges, are just $56. Better yet, the Tenacity are a certifiable outlier. The next most expensive, the Crossover, feature thick rims in diverse styles and are just $43. After that, literally everything is $40 and under. So, if you want affordable NBA-tier sunglasses, these are the ones to go for. Tap the button to see everything the Jrue Holiday x Zenni eyewear collab has to offer. Then, go check out our favorite cheap online clothing stores for men for affordable fashion.

SHOP NOW

John Alexander
Former Digital Trends Contributor
John Alexander is a former ESL teacher, current writer and internet addict, and lacks the wisdom to know what the future…
Amberjack’s Axis sneaker delivers premium-leather comfort at a fraction of luxury sneaker pricing
Amberjack The Axis: $185 Portugal-made sneaker with full-grain leather upper, athletic EVA outsole, and arch support engineered for all-day wear.
Amberjack The Axis sneaker

This post is brought to you in paid partnership with Amberjack.

Amberjack's Axis sneaker is here and it's been quietly building a following in the dress-casual sneaker category for a good reason. At $185, it sits at a price point that genuinely undercuts the comparable luxury options. With premium build, value, and proprietary comfort tech, the Axis changes what a daily-wear shoe looks and feels like and delivers a wear experience that mass-market $100 sneakers and $400 designer pairs both struggle to replicate.

Read more
The 5 suit brands you need to know to build your first suit wardrobe: Including the first aspirational one
Building a suit wardrobe starts with the brands you can trust
Men's Wearhouse Custom

Look, starting a wardrobe is difficult. You have to decide what kind of man you want to be. What kind of message do you want to send? What kind of budget do you want to use? And how often you want to go back to the drawing board. What kind of man do you want to be? Sounds heavy. Sounds dramatic. Maybe because, in some ways, it is. So much of what people initially believe about you remains in their subconscious long after they get to know you. So what you wear is important. The message you want to send is one of being put together, attentive to details, or it is the opposite. Laid back and unbothered. The budget is also integral to the wardrobe you build. High quality comes with high prices. However, it comes with longevity, so it means you don't have to replace it as often, saving money in the long run. So, what kind of man do you want to be? Hopefully one that wears men's suits.

No matter what man, message, budget, or shopping frequency you choose, a good suit wardrobe will need to be a part of it. So, where do you go? How do you start? Here are the five brands to trust to get started. No Tom Ford, Brioni, giant fashion houses here. These are the five suits for the man starting out. And one for the man aspiring to the next step. The first four, you can grab your first quality suit for around the $1,000 mark. The aspirational one will be your first custom, so it will be a bit more.

Read more
Longines refreshes its cult-favorite central power reserve in light blue
The Swiss watch company is giving the Conquest Heritage Central Power Reserve some new dial and bracelet options.
Wristwatch, Arm, Dial

Longines has been around since 1832, which makes it one of the oldest continuously operating watchmakers on Earth — old enough to have spent decades strapped to the wrists of aviators and explorers before most brands existed. So when the Saint-Imier company, now part of the Swiss giant Swatch Group, revives something from its own archives, it's got real history to draw on. The Conquest Heritage Central Power Reserve is a good example.

The Conquest line dates to 1954 — the first Longines collection to have its name trademarked with the Swiss IP office. And in 1959, one Conquest model introduced the complication this watch is built around: a power reserve indicator planted dead center on the dial. For 2026, Longines has given the modern revival a light refresh: a new light-blue opaline dial and (for the first time on this model) a stainless-steel bracelet alongside the returning dark leather strap.

Read more