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Elka Watch Co. unveils a monochrome masterpiece

In Pure Monochrome: Elka Watch Co.'s Photographic Tribute

By Triston Brewer Published November 6, 2025

S Series Monochrome Editions — Elka

The young upstart Swiss brand Elka Watch Co. has teamed up with acclaimed photographer Christian Coigny to release the mesmerizing new S Series Monochrome Editions. This partnership, entitled ‘Noir et Blanc’, celebrates the language of light and shadow, translating Coigny’s analogue mastery into a wearable, timeless elegance. The collaboration is further enhanced by a dedicated exhibition at Geneva’s Espace Diorama, producing a dialogue between the mechanical and the visual arts that is as elegant as it is soulful.

The S Series Monochrome are the epitome of photographic purity

The release presents two immaculate iterations of Elka’s classic, exceptionally sleek time-only watch. The Black Edition is an immersion into shadow, with every surface completed in deep, dramatic tones that absorb light with an unparalleled intensity. Its counterpart, the White Edition, is a minimalist study, capturing the serene essence of pure light. Housed in elegantly proportioned 40.8mm or 36mm cases crowned with a domed sapphire crystal, both models stay true to the brand’s acclaimed 1960s-inspired design cues while perfectly channeling the elegant spirit of Coigny’s legendary imagery.

Precision movement powers the minimalist canvas

The sophisticated La Joux-Perret G101 automatic movement powers this timepiece, serving as its horological soul. This esteemed caliber, known for its premium precision and robust construction, offers 68 hours of power reserve, ensuring the timepiece is as mechanically competent as it is visually stunning. The restrained dial, free of any superfluous color, allows the craftsmanship of the hands, indices, and flawless finishing to be centered, proving that true luxury lies in meticulous execution rather than ornate decoration.

A definitive statement on artistic horology

Limited to just 100 pieces per model, the Elka S Series Monochrome Editions are portable artifacts of a significant artistic partnership. They offer the discerning collector a luxury piece that is intellectually compelling while simultaneously elegant. For watch aficionados who value understated brilliance and a rich narrative, this limited series represents a pinnacle of sophisticated watchmaking.

Triston Brewer is a journalist, creative director, stylist, fashionisto, and jetsetting digital bon vivant. Brace yourself!

Topics

Watches

Fashion & Style

Swatch’s new gold MoonSwatch is priced like it’s 1969

The Mission to the Moon 1969 packs 11 grams of real 18K gold — priced at the 1969 gold rate.

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Guess what? It's another MoonSwatch — but this isn't just another colorway. The new drop from the Switzerland-based watchmaker, the MoonSwatch Mission to the Moon 1969, is the first to use real gold across the dial, hands, crown, and pushers.

The watch marks the anniversary of the Apollo 11 landing on July 21, 1969.

Fashion & Style

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Breitling just released a trio of heaters: the Top Time B01 Chronograph 41 Tribute to Aston Martin DB5, a three-edition collaboration with the British carmaker. The connection between the Swiss watchmaker and the British car company runs back to 1965, when a Top Time ref. 2002 appeared on Sean Connery's wrist in Thunderball, worn alongside the DB5 — the first Q-modified watch in the Bond series. It's a nice bit of trivia that the DB5 and that Top Time shared the screen in the same film, and both went on to outlive the movie by decades.

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Fashion & Style

Look to the sky for these space themed watches

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Accessories, Strap, Wristwatch

It was the 1960s. We were in the middle of a Cold War with Russia, and instead of escalating to an actual war with bullets and bombs, we took the conflict to the sky. We created a war of economics, science, and morale in a race to the sky to be the first nation to reach the moon. While the race picked up throughout the decade, it came down to the wire before the USA won the race by landing on the moon (if you believe that sort of thing and don't believe Stanley Kubrick directed the greatest ruse of all time). In any case, no race can be run without a good timekeeper. And watches were a must-have for all involved. Ever since, chronophiles like me have been obsessed with space-themed watches and, in particular, moon mission watches.

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