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The path of least resistance is crowded: 5.11 launches ‘I am 5.11’

Motocross pro Carey Hart and NASCAR driver Hailie Deegan sign on as ambassadors who push boundaries

By Mark D McKee Jul 24, 2026 5:44 PM

Bag, Adult, Male — 5.11

The world is a harsh place. Every day can feel like outside your door is a constant battle to keep your head above water. You can push and push and push, and at the end of the day, feel like you have lost ground. So why would anyone wake up and take the hard road? The truth is, those people have figured out the secret no one tells you. The undeniable truth that you only discover when you reach out and try to touch something everyone else tells you is impossible: That harsh world, it is neutral. It isn’t out to get you. It is waiting for you to decide the obstacles won’t stop you. The desire to leap over the obstacles and capture your dreams comes down, not to fortune and manipulation, but to effort. At least, that is what 5.11’s new campaign, “I am 5.11,” is pushing with the help of motocross professional Carey Hart and NASCAR driver Hailie Deegan. A collection of clothes built for hard work and no boundaries.

It’s about moving forward, pushing yourself forward, and always challenging yourself. – Carey Hart

Chase what can’t be done

Hart’s men’s collection works as hard as he does. As the man who landed the first-ever back flip on a 250cc motorcycle in competition, he is no stranger to pushing further than anyone expects you to be able to. The collection includes a handful of tees and hoodies donned with graphics standing out the way a fearless dreamer does when they push the boundaries of what others say isn’t possible. There is also a handful of pants and bags included that complete the collection, perfect for anyone looking for clothing that is as dedicated as they are. The brand itself brings a particular philosophy to the campaign.

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“The path of least resistance is crowded. This is for the ones who take the harder line, keep moving when comfort says stop, and refuse to let doubt decide what they are capable of. We do not wait for perfect conditions. We take on challenge because we know what it reveals. Not just what we can do. But who we are.”

Challenges that make you uncomfortable are going to make you better. – Hailie Deegan

Mark cut his teeth in the men’s style world when he sold suits first at box stores such as Men’s Wearhouse and Jos. A. Bank… Read Full Bio

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