Skip to main content

Sir David Attenborough and Prince William Announce ‘Nobel Prize for Environmentalism’

Sir David Attenborough and Prince William Discussing Earthshot Prize
Image used with permission by copyright holder

The Earth is dying. It’s a sad truth that seems even harder to face in a year where it seems everything that could go wrong did. The good news is that the consensus among climate scientists and environmental researchers is that we haven’t yet reached the point of no return. We can still turn things around. Sir David Attenborough and Prince William recently teamed up to help do just that.

This month, the duo announced the debut of the Earthshot Prize. Although the initiative is not officially connected to the Nobel Prize, it’s being touted as the “Nobel Prize for Environmentalism.” Attenborough and Prince William, along with 11 council members from six continents, are putting their considerable weight behind solving our most dire environmental problems by 2030. It’s a tall order, but the group is vetting more than 50 solutions and throwing nearly $65 million into the mix to incentivize the world’s most ingenious problem solvers. The solutions all relate to cleaner air, waste-free production, ocean clean-up, protecting nature, and restoring damage already done to the world’s most critical ecosystems.

As the short video below details, the project’s name was inspired by President Kennedy. In 1961, he announced the “Moonshot” idea, which promised to put a man on the moon by the end of the decade. At the time, it seemed impossibly ambitious, bordering on crazy. Likewise, the problems Earthshot seeks to solve are challenging. But, with the right ingenuity, solving them is not impossible.

Despite the grim outlook on our environment, there is considerable optimism among the scientific community and ordinary citizens. In an interview, Attenborough told the BBC, “The Earthshot prize is really about harnessing that optimism and that urgency to find some of the world’s solutions to some of the greatest environmental problems.”

The project is open to anyone: Scientists, governments, banks, researchers, billionaires, and garage innovators. Attenborough went on to say that anyone can win the prize. All it takes is a few “amazing people to create brilliant innovative projects.” It’s no longer enough to throw up our hands and declare it a lost cause. The future of our planet and our lives depends on it.

The first Earthshot Prize nominations will open this November 1. An annual ceremony will be held in a different city every year for the next decade, with the first in London in late 2021.

Making a difference in the face of mounting climate change can feel a bit hopeless. But, it starts with small changes in your everyday routine. Check out our top easy tips for going green(er) this year.

Mike Richard
Mike Richard has traveled the world since 2008. He's kayaked in Antarctica, tracked endangered African wild dogs in South…
The best summer movies to watch in theaters: 10 flicks we can’t wait to see
Your guide to the best movies coming to theaters this summer
Anya Taylor-Joy is Furiosa in Furiosa: A Mad Max Saga.

As much as we're looking forward to streaming original films like Beverly Hills Cop: Axel F during the hottest months of the year, the really exciting movies are coming to theaters this summer. From a music drama biopic to out-of-this-world action, there are a lot of films to look forward to in the next few months.

To make things easier on everyone, we've narrowed our list down to the 10 summer movies that we can't wait to see. And some of them are just a few weeks away.
Back to Black

Read more
What we know about Suits L.A., the spinoff of everyone’s favorite streaming binge
Suits could be getting a West Coast refresh
Gabriel Macht and Patrick J. Adams in Suits.

Although it's been off the air for almost a decade, Suits remains incredibly popular. The show became a phenomenon all over again when it arrived on Netflix, and the intrigue around Meghan Markle has only made the show more interesting for some.

While there isn't any sort of imminent revival coming, all of this fervor around the show has prompted a spin-off series. Suits: L.A. is set to premiere sometime in 2025, and ahead of the show's debut, we've gathered everything you need to know about the upcoming Suits spin-off.
What is Suits L.A. going to be about?
Suits - Season 1

Read more
I attended La Aurora’s 120th Anniversary cigar-tasting and it was incredible
La Aurora 120th Anniversary Training Kit open

Cigars don’t grow on trees. They’re not just plucked from a tree or a vine but handcrafted. So much goes into creating a new cigar blend, from the initial experimentation to find the right tobacco concoction to growing the tobacco needed for mass production to distributing the finished product into retail markets. When you stroll into a shop or venue, snag a cigar off the shelf and light it up, it’s easy to take for granted how much blood, sweat, and tears went into its creation. Cigars are made by hundreds of people over the course of years, perfected, aged, and sometimes even aged again. But it’s a labor of love, and every so often, those of us on the other side of the equation get to share in that love.

I come to you with that spirit today, having been fortunate to attend and humbled by La Aurora’s 120th Anniversary virtual celebration. As a man in his late 30s, it’s hard to imagine 120 years of anything, let alone dedication to a single, precisely honed craft, but La Aurora has achieved it. Its many masterful blends are a testament to this storied history, a result of generations upon generations of passed-down knowledge and craftsmanship.

Read more