Bentley has unveiled a one-of-a-kind Bentayga EWB Azure created to mark Remembrance Day 2025. The bespoke SUV honors the 17 colleagues who lost their lives 85 years ago during a bombing over the Rolls-Royce and Bentley factory in Crewe and pays tribute to all who have served in the Armed Forces. The design was developed by Bentley’s in-house team, with input from its BeReady network, a group that supports veterans and reservists within the company.
The Satin Artica White Bentayga features artistic details that tell the story behind the tribute. Gold initials on the pillars commemorate each of the 17 workers lost, while a flowing line of red poppies appears to fall from the aircraft silhouette along the side of the car. The number 85 stands out on the grille, marking both the anniversary and the company’s lasting remembrance of the tragedy that struck its workforce in 1940.
Focus on remembrance and design
According to Bentley’s Director of Design, Robin Page, the annual Remembrance Car project remains one of the team’s most meaningful undertakings. Each element of this year’s design reflects remembrance and gratitude, from the metallic-gold accents to the poppy embroidery stitched into the interior. The car’s styling draws inspiration from the Battle of Britain while emphasizing the legacy of the people who helped power the Merlin Aero Engine during the war years.
This initiative also highlights the work of Bentley’s BeReady network, one of five internal Diversity, Equity, Inclusion and Belonging groups. The network gives veterans and reservists a community within Bentley and leads the company’s efforts to recognize and support the Armed Forces Covenant, for which Bentley recently earned silver status in the UK.
Touring the UK in tribute
After its debut in Crewe, the 2025 Remembrance Car will make appearances across the UK as part of local commemorations. It will serve as the course car during the Race of Remembrance in Anglesey, an event organized by Mission Motorsport to unite service members and the wider community in reflection. The car will return to Bentley’s headquarters for the 11 November remembrance observance and later appear at the Lord-Lieutenant of Cheshire Awards, continuing Bentley’s tradition of honoring sacrifice through craftsmanship and community.
