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This travel trend is saving Americans money — and changing vacations forever

Skip the tourist hotspots and hit up a destination dupe instead

By Amanda Teague Published June 27, 2025

Portugal — BernardoUPloud / Pixabay

Dreaming of London, Paris, or Hawaii? Many travelers are thinking twice. As prices soar and popular destinations grow increasingly crowded, Americans are embracing a new kind of getaway: destination dupes.

According to a new survey from CouponFollow, 63% of U.S. travelers now prefer dupes, which are affordable alternative locations that offer similar vibes, scenery, or cultural experiences without the sky-high price tag or tourist-packed streets.

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While cost is the biggest driver behind the shift, with 73% saying price is their top concern, there’s more to it than just saving money. Travelers are also chasing smaller crowds (53%), more authentic experiences (26%), and even more sustainable options (6%). Swapping out a bucket-list destination for a lesser-known lookalike can save travelers an average of $2,262 per trip, and more than half of travelers (61%) say the dupe ended up being the better vacation.

Popular destination dupes

So where can you go to get a more authentic experience? Topping the list is the Azores, a group of volcanic islands in Portugal that are quickly becoming a favorite alternative to Hawaii. Think crater lakes, hot springs, gorgeous green landscapes, and all the outdoor adventure without the sky-high prices.

Coming in at number two is Liverpool, England, a laid-back, budget-friendly swap for London. You still get amazing history, cool cultural spots, and a fun nightlife scene, but without the sticker shock of the capital.

In third place is Croatia, a beautiful, more affordable alternative to Italy. With its gorgeous coastline and historic towns you’ll find plenty of charm, plus fewer crowds and lower prices.

Contributor

Amanda, an accomplished freelance writer from Columbus, Ohio, is a dedicated explorer of both the world and the written word…

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