Skip to main content
  1. Home
  2. Food & Drink
  3. News

Lalaon Brings the Han River to the East River

A crash course in ssam, banchan, beef, and Korean whisky on the Williamsburg waterfront

Brunch, Food, Food Presentation
Lalaon

I keep a Google Doc of New Year’s resolutions, with goals ranging from serious to silly. Somewhere below financial solvency, drinking less, and calling Mom more often, I wrote down: “Get into Korean cuisine.”

I have spent months in China and Japan, gastronomically geeking out as only a food writer with an addictive personality can. While sharing copious culinary DNA with both traditions, Korean fare is decidedly its own species. Also, at the risk of bombast, I’ll aver that I just might be New York City’s foremost barbecue connoisseur. A Texan at heart, I have sampled the finest smoked meats from Austin and Memphis to Oslo and Osaka. KBBQ was a glaring lacuna in my ’cue credentials.

I am a Seoul Man! I said a Seoul Man! Good God, girl! Kimchi it to me! HUH! — James “Lee” Brown

An old pal from boarding school, Jae-Yeop, brought me to Lalaon in Williamsburg to commence my Korean culinary tutelage. It’s not prohibitively expensive like Atomix or Jungsik, and the menu reads like a greatest-hits list of Korean comfort food. Chefs Michael and Ju chose a location overlooking the East River to evoke the Han River, long a popular Seoul haunt for picnickers, revelers, and lovers.

Recommended Videos

Lalaon means “joyful” in Korean, and the ambiance lives up to the name. The dining room is convivial and upbeat, with high ceilings, large windows, and pastel ukiyo-e prints (a Japanese rather than Korean art form, but still delightful). The long tables, sunny patio, and family-style dining would make a splendid setting for big groups. I made a note to recommend it to friends for birthday dinners.

After we ordered the Barbecue Experience, our waitress returned with a wooden board of assorted beef cuts worthy of a victorious Viking chieftain. The house specialty also included a procession of banchan—little dishes of pickled, fishy goodies—bowls of steamed rice, egg soufflé, and kimchi and doenjang stews. Since we’re growing boys, we supplemented the spread with Korean fried chicken and fluke ceviche. The raw fish came in a cantaloupe purée—a refreshing interlude to the carnivorous main event. 

As we sipped neat pours of Ki-One, a superb Korean whisky, our waitress fluttered by every few minutes to re-up the grill with fresh meat. Like a banchan bodhisattva, Jae-Yeop initiated me into the secrets of ssam, the holy of holies of KBBQ. Grilled beef wrapped in lettuce and enlivened with spicy sauces, it’s basically the Korean answer to tacos. First, taste the beef with nothing but salt. Next, add a hit of ssamjang—a savory, spicy fermented paste—along with fixin’s like kimchi, raw garlic, and sliced chilies.

By the time dusk settled over the East River, our table resembled a battlefield. A platoon of empty bowls, glasses, and dishes. A smoldering grill caked with charred flesh. Two men silenced by the gravitas of chili oil, beef fat, and whisky.

Dessert, included in the Barbecue Experience, was mercifully light: lemon sorbet and sujeonggwa, a traditional Korean punch of cinnamon, ginger, and dried persimmon.

One New Year’s resolution well underway. Drinking less and financial solvency might have to wait for 2027.

Johnny covers travel, men’s fashion and whiskey. Read Full Bio
Old Forester announced a new annual ultra-premium age-stated whiskey release
Old Forester Tribute Series 2026

When it comes to tradition, Old Forester’s history is hard to beat. If you didn’t know it already, this renowned brand was America’s first bottled bourbon. You read that right. Nobody had bottled bourbon before Old Forester. That’s a pretty big deal. To honor this tradition, the brand announced the Tribute Series, a new annual ultra-premium, age-stated release.

Old Forester Tribute Series 2026

Read more
Zacapa is celebrating its 50th birthday with an epic aged rum
Rum Glass

If it were your 50th birthday, how would you celebrate? Well, the folks at Zacapa are paying tribute to this milestone by releasing its first limited-edition innovation outside the brand’s core North American portfolio. But, since its bottled to celebrate 5 decades, it’s so much more than that.

Zacapa 50th Anniversary Edition

Read more
Behold, the most unhinged fall booze of 2026
Bottle, Glass, Cinnamon Roll

Pumpkin spice lattes and Oktoberfest beers get all the attention this time of year, but the liquor aisle is where fall really gets weird.

Every autumn, spirits brands roll out their most experimental seasonal ideas. Some are brilliant, some are baffling, and a few are both. This year’s crop includes a cocktail with microwave instructions, Irish cream in a can, and a PB&J you can drink.

Read more