Some things go well together. Ham and cheese, wine and seafood, Bob Marley and chilling out. While we have yet to taste the following new concoction, we’re prepared to add it to the list.
We’re talking about pickle beer. Budget beer brand PBR and Grillo’s Pickles have partnered up on a new release, mixing up briny pickle notes and malty beer. You can get the new brew at big retailers like Safeway and Total Wine all over the land beginning this week.
The beer comes in at 4.7% ABV and features a nice dill note. Most of us know Pabst Blue Ribbon quite well as it’s a feature at any good dive bar and quite refreshing. Turns out, it’s even better when given the pickle treatment.
“I don’t think the founder of Pabst saw this one coming. But somewhere along the line, someone put a pickle in a beer and never looked back,” said Rachel Keeton, Pabst senior brand director. “We’re taking that ritual and making it official with Grillo’s. It’s exactly as good as it sounds.”
PBR has been around for some time, born in Milwaukee way back in 1844. Grillo’s launched in Boston in 2008 and has become a big name in the brined goods realm.
“We’ve been working on this collab for quite some time, and we’re pumped to see it come to life,” said Mark Luker, Grillo’s chief commercial officer. “PBR has been a great partner, and this collaboration delivers a crisp, refreshing blend of both brands. We’re excited for beer and pickle lovers to try it!”
