New York is getting a spritz-themed takeover, as aperitivo brand Campari is setting up a Campari Spritz Square in downtown NYC. The weekend of June 14 and 15, the 171 E. Broadway hub within Chinatown and the Lower East Side will host a weekend dedicated to all things Campari Spritz, including art and jewelry displays, a live DJ, and of course food and music.
The idea of the event is not just to highlight the drink — which is a bitter, more bracing alternative to the ever-popular Aperol Spritz, that you’ll see enjoyed all over Italy — but also to promote the Italian aperitivo culture which involves small snacks and light cocktails for the early evenings before a meal.
“The Campari Spritz perfectly blends sociability and sophistication, making it the perfect choice for upscale aperitivo moments”, said Allison Varone, Head of Marketing at Campari America. “By teaming up with local businesses to create the Campari Spritz Square, Campari is thrilled to welcome guests to experience the mature essence of Italy in the heart of downtown NYC.”
Those who are interested in attending the event can register via Resy, but if you can’t make it to NYC that weekend then you can still try out the Campari Spritz at home using the following recipe:
Campari Spritz Recipe
Ingredients:
- 2 parts Campari
- 3 parts Cinzano Prosecco D.O.C
- 1 part Soda Water
- Ice
- Orange Slice
Method:
Pour the prosecco, Campari and soda water directly into an ice-filled wine glass Garnish with a slice of fresh orange
