We like style that’s a bit understated and never forced, and that’s exactly what we discovered in the line of rugged, long-lasting footwear crafted by Zuriick, based in Salt Lake City, Utah.

Now, seven years later there are more than 30 styles to choose from. This year Zuriick added a new line of 100% American-made boots to their lineup, which also includes dress shoes and more casual models. Just look for that purple sole to make sure you’re getting the real deal.