Skip to main content

Bespoke Post – Curation in a Box

bespoke post curation in a box

Before you even open your first box you see #boxofawesome on the outside.  For Bespoke Post, delivering that box of awesome each month is solving a problem for most guys. That problem being, many men don’t enjoy shopping.  But what they do enjoy is being in the know about the newest, coolest, unique, and very curated products, just for them.

Related Videos

Bespoke Post is a members-only lifestyle subscription club for men. They mail their members a recurring and themed box filled with products from the world’s best brands.  They provide product discovery and education to their valued members and help turn each of them into the Most Interesting Man in the World, one box of awesome at a time.

Bespoke Post provides brand discovery, savings, & advice on autopilot. They use a unique combination of expert curators and personalization. They create unique product experiences that ’wow’ their faithful members.

The Manual posed 3 questioned to Rishi Prabhu, co-founder of Bespoke Post.

What defines the “Box of Awesome”?

We scour the world for the best brands, designers and craftsmen to create a package that delivers an interesting experience to our members. Each month, we create a limited-edition “Box of Awesome” that helps each of our members become the most interesting man in the world, one box at a time.

What was the impetus to start this great product offering? What did you see needed in the marketplace?

A little over a year ago, my co-founder and I realized that there was so much focus in the retail and e-commerce space on women and the power of the purse that guys were largely being ignored. At the time, the vast majority of web 2.0 e-commerce site were built for women and when those services expanded to males, all they did was change the color scheme and slap the word ‘Men’ at the end. Guys are different and their experiences should be too.  Men don’t want to browse through hundreds of options or receive monthly samples to find what we want. We want to discover new products and brands without all the work. We may not like to shop, but that doesn’t mean we don’t like to buy. The subscription model provides the perfect medium to deliver a high-quality, fully-curated experience to men where we do most of the work and they just have to take the final step.

What differentiates this service from others out there?

I think we have two important differentiators. First is our “experiential curation” – we don’t just send random products. We wrap thematic products and content together to create an experience that our members would love. Second is the “opt-out” model. We let people know what they are getting ahead of time and allow them to skip it free of charge.

Brands are excited about having a personalized, high-touch interaction point with the elusive male consumer.  So, I ask you, what could be better than receiving something curated with you in mind, monthly?  The thrill of the box !

Editors' Recommendations

Macy’s Making Significant Space for Bargain Goods
macys backstage bargain goods macy s orginal location

Macy’s, an icon of American retail since 1858, continues to molt during dire times for retail outfits.

Macy’s recently announced that it would be shifting from serving well-heeled shoppers to dedicating a significant portion of selling space to bargain buys beginning this spring. They’ll accomplish this via “Backstage,” the retailer’s discount store-within-a-store, offering a mix of apparel, beauty products, housewares, pre-packaged food, and toys. Set to expand across the country, you’ll now be able to find colanders alongside Coach Bags, a stunning turn for what used to be a place that only catered to well-heeled shoppers.

Read more
Dailola and Taylor Stitch Release Shibori Style Dyed Line
Teresa Misagal of Dailola for Taylor Stitch over a black background.

While the Industrial Revolution, beginning in the 18th century and reaching its peak in post-WWII manufacturing, improved access to communication, health care, transportation, or more, the world also lost craftsmen. Artisans left small communities to work in factories in urban centers.

Mastering tools, crafting custom goods with one’s hands has become a rarer and rarer skill in America today. This is why companies like Taylor Stitch seek out makers to create textiles “responsibly built for the long haul.” It seems that Taylor Stitch found a good one in Teresa Misagal.

Read more
Adidas To Share Profits With Sponsored Student-Athletes
Kansas University Jayhawk basketball players wearing the new Adidas 'More Is Possible' warmup shirts.

In July 2021, the NCAA instituted revolutionary changes allowing college athletes to secure endorsement deals, sell personally affiliated merchandise, and earn money from social media accounts. On March 23, Adidas altered the collegiate landscape even further.

As the 50th anniversary of Title IX (prohibiting sex-based discrimination at educational institutions) approaches, Adidas announced a new campaign to ensure that NCAA student-athletes, regardless of gender, have equal access to its Name, Image, Likeness (NIL) network. Through the campaign, 50,000 eligible student-athletes across 23 Division I sports and 109 Adidas-partnered schools will be eligible to become paid affiliate brand ambassadors -- a first for a major sports brand. The new network will roll out beginning with historically Black colleges and universities and across Power Five conference partners in the fall. By April 2023, Adidas plans to include access for every qualified school.

Read more