Skip to main content

Got $20K to Blow? Then LG has the OLED TV You’ve been Dreaming of

They haven’t been out long, but LG has already managed to build a reputation around its OLED TVs, pushing the technology further with every iteration. First, there was a 55-inch model, then a 65-inch, and the company promised a 77-inch model. Now it has made good on that promise, debuting its new 77-inch Signature LG OLED TV at CEDIA 2016.

The new Signature series model is LG’s biggest, baddest TV yet — and we mean that in a good way — but the screen isn’t the only large part of this TV. At $20,000, this isn’t a purchase most of us will make lightly. The price tag gets you the TV and LG’s Signature Concierge service, a one-on-one customer support and service program, meaning you should never have to worry if you’re having trouble with the TV.

Recommended Videos

To sweeten the deal, once you register your new TV, you’ll receive a $200 American Express gift card and an LG G Pad Tablet. You’ll also receive future access to “special invitations,” though LG hasn’t yet specified exactly what this means.

“LG Signature represents the art of essence, the pinnacle of stylish design and innovation,” LG Electronics USA vice president of marketing David VanderWaal said in a statement. “The new flagship 77-inch OLED TV further elevates this new category of television with a dramatic home entertainment experience that means consumers can stop watching and start seeing.”

While many companies are focusing on brightness and bigger nit counts, LG says it is the overall contrast that matters more, and we tend to agree. OLED displays have a distinct advantage here, with the pixels’ ability to turn completely off making them capable of displaying true black.

Impressive size and customer service aside, there isn’t much here that we haven’t already seen in the company’s G6 Signature TV. Both HDR10 and Dolby Vision are supported in addition to 4K resolution, and the color and picture depth is among the best around.

Though there are a non-trivial number of people who will buy this TV despite the price, that isn’t the biggest part of the story here. The fact that LG has scaled its OLED technology up to this 77-inch size when that simply wasn’t possible six or seven years ago is impressive in and of itself. It also means that we’ll likely start seeing OLED TVs that are much more affordable in the fairly near future. For now, we can dream.

A version of this post was first published on our “brother site” Digital Trends.

Kris Wouk
Kris Wouk is a tech writer, gadget reviewer, blogger, and whatever it's called when someone makes videos for the web. In his…
Get 20% off a Serta mattress with this exclusive coupon code
The Serta Perfect Sleeper Innerspring Mattress in the bedroom.

Are you having trouble sleeping at night? The solution could be upgrading to the Serta Perfect Sleeper Innerspring Mattress. From its original price of $499 for the twin size, you can get it with a 20% discount so it's down to $399, for total savings of $100. To access the savings, just enter this exclusive coupon code upon checkout: DT20. You're going to have to be quick if you want to take advantage of this offer though, as we're not sure when stocks will run out for this amazing mattress.

Why you should buy the Serta Perfect Sleeper Innerspring Mattress

Read more
Here’s everything we know about Yellowjackets season 4
The series still has plenty of questions that need answers.
Sophie Nélisse in Yellowjackets season 3

After three seasons, Yellowjackets has come closer to answering many of the core questions viewers have been dying to know. The third season finale brings the girls stranded in the wilderness closer to a rescue, and there are naturally plenty of questions about what a fourth season might focus on.

The show has fallen off of the awards radar, but it's still one of my favorites because of its combination of old-fashioned teen drama and heady sci-fi.

Read more
The Pitt season 2: Everything we know so far
The second season is coming just a year after the first one debuted
Noah Wyle in the Pitt

Over the course of its remarkable first season, few shows have done more to earn a fanbase than The Pitt. The Max Original, which is set in a Pittsburgh emergency room and told over the course of a single shift, hour by hour, is both an old-fashioned medical drama and a modern look at all the ways that American systems are crumbling.

After the first season wrapped up on April 10, many are eager to learn more about a second season. After all, The Pitt is the kind of show that seems like it could run forever. Here's what we know about the show's second season so far:

Read more