Skip to main content

Sailor Jerry and Harley-Davidson Team Up For Some Badass Motorcycle Art

There are few things more iconic — more American  — than Sailor Jerry tattoos and Harley-Davidson motorcycles. That’s why, when the two brands announced a partnership last year, it made perfect sense.

“It was a match made in heaven from the start,” Sailor Jerry ambassador Ashley Marsh said.

We agree.

Flash(sheet) forward to 2018, and the brands have announced the winners of their My Work Speaks for Itself motorcycle design contest, where artists from around the country entered original designs — based on or featuring Norman “Sailor Jerry” Collins art — for the chance to have their work emblazoned on a number of 2018 Harley-Davidson Street Bob motorcycles. Not only will contest winners’ artwork be seen on the painted bikes as they travel across the United States on the most American of road trips, but they will also receive a behind-the-scenes VIP experience from Sailor Jerry at the Harley-Davidson museum and complimentary enrollment into the Harley-Davidson Riding Academy.

Image used with permission by copyright holder

The winning designs were chosen by some of the baddest-ass people in the biz: Megan Massacre, Oliver Peck, and Sailor Jerry’s own Ashley Marsh. The lucky folks chosen were:

  • Britton McFetridge (Sacramento, California)
  • Luke Wessman (Los Angeles, California)
  • Bobbi Bradbury (Pensacola Beach, Florida)
  • Adam Diosdado (Santa Monica, California)
  • Melissa Freeman (Wildomar, California)
  • Stacy Giorno (Kenosha, Wisconsin)

With so many amazing entrants to choose from, deciding on winners wasn’t an easy task. On making the final decisions, Peck (who has over a dozen Sailor Jerry tattoos himself) said he was looking for “unique designs that really fit the shape of the bike, but also captured the spirit of Harley-Davidson motorcycles and still staying in tune with the design elements of original Sailor Jerry style flash art.”

It helps, Peck added, that Collins had so many different designs to choose from. “You can pretty much do anything you want in the classic American traditional style and still give it a Sailor Jerry touch while also adding in unique elements of your own.”

For Massacre, the winners stood out because they were able to flawlessly combine the classic Sailor Jerry elements with their own subject matter.

“With the particular artists in the contest, my favorite artwork I saw was very traditional style sailor Jerry artwork with their own original subject matter, or using the original Sailor Jerry ideas in a different style of artwork that pertains more to the individual artist,” Massacre said.

The winning bikes will be on tour all summer, should you want to get an eyeful of the glory.

“We want these bikes in front of as many eyes as possible so we can tell the story of Norman Collins and have a great time while doing it! Before joining the Navy, Norman Collins traveled the country on train cars perfecting his craft and meeting people. We plan on doing the same thing,” Marsh said of the tour.

“The six designs are a testament to the inspirational and interpretative nature of the Harley-Davidson brand,” Scott Beck, Harley-Davidson director of marketing, said in a statement. “More than a canvas, the bikes are iconographic, and the winners’ designs, using the amazing work of Norman ‘Sailor Jerry’ Collins, breathe life into the Street Bob in a new and exciting way.”

After Labor Day, each motorcycle will be given away to lucky winners of the My Work Speaks for Itself Sweepstakes. You can find more information about the contest at the Sailor Jerry website. To see all the winning designs, visit @SailorJerry on Instagram.

Editors' Recommendations

Sam Slaughter
Sam Slaughter was the Food and Drink Editor for The Manual. Born and raised in New Jersey, he’s called the South home for…
BMW Motorrad brings heads-up display to motorcycles via new ConnectedRide Smartglasses
BMW is keeping your eyes on the road and both hands on the grips
bmw motorcycle connectedride smartglasses p90512822 highres motorrad connect

BMW ConnectedDrive smart glasses BMW

BMW motorcycle enthusiasts may have an easier time keeping their eyes on the road this summer. The company premiered its new set of smart glasses at the Motorrad Days show on July 7. Dubbed the ConnectedDrive Smartglasses, the eyewear is designed to pair with the BMW Motorrad smartphone app and can display an array of information in an augmented-reality fashion to help you during your ride.

Read more
Pitch up in the best motorcycle tents for camping with your two-wheeler
There's nothing like cruising a backcountry road at sunset, wind in your hair, George Thorogood in your ear, and a few bugs in your teeth.
Wingman-of-the-Road Goose Motorcycle Camping System lake feature

After a few long years of pandemic-fueled "lockup," more and more of us are finally getting back to road-tripping. For some, that means camping across the country in an RV; for others, adventure awaits on the back of a two-wheeler (be it pedal or gas-powered). If you fall into the latter camp, we get it. There's nothing like the excitement of cruising down some backcountry road at sunset with the wind in your hair, George Thorogood in your ear, and a few bugs in your teeth.

If you're planning an extended trip, then you'll be looking to overnight along the way. If an ordinary roadside motel just won’t do, maybe you need a more adventurous alternative. Here are our picks for the best motorcycle tents for camping with your two-wheeler along the way in 2023.
Lone Rider MotoTent V2
Best motorcycle tent overall

Read more
Look out Harley-Davidson, Indian’s new Sport Chief is up for a fight
The 2023 Sport Chief brings some of Indian's swagger to the performance cruiser segment
2023 Indian Sport Chief front end angle parked under an underpass.

Performance isn’t for sport bikes and superbikes anymore. Motorcycle brands have turned their sights to high-performance cruisers. While Harley Davidson is getting a lot wrong at the moment, no one does performance cruisers quite like the brand. The Harley-Davidson Low Rider S was introduced as a new bike in 2020 and immediately captured the attention of riders looking for, well, something that looked it was from the Sons of Anarchy. Indian may not have been first to introduce an amped-up cruiser, but it wants to join the fight and is entering the ring with the new 2023 Sport Chief.
The Chief nameplate carries a lot of weight for the Indian brand and it has the hard job of splitting the Scout and Indian Springfield bikes. Since its revival in 2021, the Chief has helped Indian garner 11% of the cruiser market as opposed to 1% before. With the new Sport Chief, Indian isn’t trying to reimagine the performance cruiser, it’s trying to put its own spin on it. So, like with many other Indians, the new Sport Chief has a renegade design, offers loads of customization, and is for people that enjoy riding.


Read more