Skip to main content
  1. Home
  2. Auto
  3. News

Disney and F1 launch global Fuel the Magic campaign in Las Vegas

Disney debuts Formula 1 merchandise at Las Vegas Grand Prix

White Disney and F1 logos with Fuel The Magic logo on red background.
Disney and F1

We already know Apple TV will source F1TV in the U.S. starting in 2026. In a second major collab, Disney and Formula 1 are teaming up to put a little magic on the track. The new Fuel the Magic collaboration will make its debut at the Las Vegas Grand Prix this November, blending Disney storytelling with the global energy of Formula 1. Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy, and Pluto are all set to join the celebrations.

Starting at the Fountains of Bellagio

The festivities start in front of the Fountains of Bellagio, where Mickey Mouse will lead a live performance from Disney Live Entertainment, complete with music, lights, and pyrotechnics. The Disneyland Band will take over race day morning to perform the national anthem in honor of 70 years of Disney happiness.

Mickey and Minnie will also visit a community event for local children, while a few lucky fans in the main grandstand will get to see the characters up close during a special pitlane walk before the F1 qualifying event.

The Fuel the Magic campaign and upcoming merchandise

The partnership marks the beginning of a multi-year program that connects Disney’s creativity with Formula 1’s high-speed drama. Both brands say the goal is to create memorable moments for fans through live events, digital storytelling, and global broadcasts. The Fuel the Magic campaign will continue through the 2026 and 2027 seasons, extending the experience beyond the track.

Recommended Videos

Disney and Formula 1 will also roll out a co-branded merchandise collection in early November, available at the F1 Las Vegas Hub inside The Venetian Resort and online at DisneyStore.com. The 2025 Las Vegas Grand Prix airs November 22 on ESPN and the ESPN App, giving fans everywhere a front-row view of this new blend of racing and storytelling.

Bruce Brown Contributing Editor   As a Contributing Editor to the Auto teams at Digital Trends and TheManual.com, Bruce… Read Full Bio
How much horsepower does a 2026 Formula 1 car really have?
Red Bull's Max Verstappen driving a victory circle.

 

If you have ever been to a Formula 1 race, you probably know these machines are the pinnacle of performance. These super machines are some of the most amazing creations in the mechanical world and are a marvel to watch scream around the courses around the world during the F1 season. But how much power do they have? More specifically, how much horsepower pulls that thing around the track?

Read more
Supercars and luxury? Villa La Massa Excellence is back October 16-18
City, Architecture, Building

I am a fan of vehicles. Cars are a bit of a mystery to me. I know enough to know that my expertise ends with the go-pedal and the aux cord. That doesn’t mean I can’t appreciate an unbelievable machine. And that is what is showing up at Villa La Massa Excellence next month. From October 16-18, the most incredible supercars in the world will be on display for lovers of cars that leave nothing to be desired. If you are ready to see some stellar machines, this edition features the Ferrari F80, F12tdf, and LaFerrari; Lamborghini Murcielago; McLaren P1; Maserati MC12; Porsche 911 Carrera RS Club Sport and 959 Evo Dakar; Bentley Continental GT Number 9 Edition by Mulliner; and Prodrive P25.

This year’s field is truly exceptional. We have extraordinary cars that will capture the attention of enthusiasts and industry professionals alike. – Luigi Orlandini, Chairman and CEO of Canossa Events

Read more
The Porsche models you need to know as the 2027 models start landing
Machine, Wheel, Car

When was the first time you saw a Porsche? I remember the first time I heard about one was when I read Along Came a Spider by James Patterson. The first book in the Alex Cross series. The main character, Detective Alex Cross, drove a Porsche 911 in the earlier books. When Morgan Freeman took on the character in two movies, he also drove one. That is it; that was the extent of my knowledge on the car company. Then I started traveling around and seeing the distinctive front ends all over the place. I now got curious. They weren’t all 911s; there were Boxters, three-digit numbers, convertibles, SUVs, and everything short of a truck to choose from.

What are the differences? Here is a list of the models you may see on the road from the more stylish drivers.

Read more