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Disney and F1 launch global Fuel the Magic campaign in Las Vegas

Disney debuts Formula 1 merchandise at Las Vegas Grand Prix

By Bruce Brown Published October 31, 2025

Disney and F1

We already know Apple TV will source F1TV in the U.S. starting in 2026. In a second major collab, Disney and Formula 1 are teaming up to put a little magic on the track. The new Fuel the Magic collaboration will make its debut at the Las Vegas Grand Prix this November, blending Disney storytelling with the global energy of Formula 1. Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy, and Pluto are all set to join the celebrations.

Starting at the Fountains of Bellagio

The festivities start in front of the Fountains of Bellagio, where Mickey Mouse will lead a live performance from Disney Live Entertainment, complete with music, lights, and pyrotechnics. The Disneyland Band will take over race day morning to perform the national anthem in honor of 70 years of Disney happiness.

Mickey and Minnie will also visit a community event for local children, while a few lucky fans in the main grandstand will get to see the characters up close during a special pitlane walk before the F1 qualifying event.

The Fuel the Magic campaign and upcoming merchandise

The partnership marks the beginning of a multi-year program that connects Disney’s creativity with Formula 1’s high-speed drama. Both brands say the goal is to create memorable moments for fans through live events, digital storytelling, and global broadcasts. The Fuel the Magic campaign will continue through the 2026 and 2027 seasons, extending the experience beyond the track.

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Disney and Formula 1 will also roll out a co-branded merchandise collection in early November, available at the F1 Las Vegas Hub inside The Venetian Resort and online at DisneyStore.com. The 2025 Las Vegas Grand Prix airs November 22 on ESPN and the ESPN App, giving fans everywhere a front-row view of this new blend of racing and storytelling.

Former Contributing Editor

Bruce Brown Contributing Editor As a Contributing Editor to the Auto teams at Digital Trends and TheManual.com, Bruce…

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