Richards gave up on the heavy-scented products he discovered, searching for something that smelled fresh and clean, but he couldn’t find anything that fit that description and took matters into his own hands. “I decided to try my hand at making a better formula that wasn’t too heavy, used only natural ingredients and fragrances, and above all smelled great,” said Richards. “After a lot of research, testing, I happened upon a combination of oils that worked really well. The fragrance was also refreshing, cooling, and reminiscent of sea air. With a few small tweaks I was able to really hone in on this essence and our first beard oil was born.”
He shared his concoction with his co-workers and a designer friend, and it was a hit. He realized he was on to something, so he decided to start a line of beard care products called Beard + Sea. The first product on launch was the oil, and just in time for Movember, Beard + Sea is going to launch a mustache wax. “We wanted to stand apart from other beard care companies really pushing the lumberjack aesthetic,” said Richards. “Every beard care product we make is meant to draw inspiration from the cooling and refreshing nature of the sea.”
For more information, visit beardandsea.com.
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