Heritage brand Pendleton, known for its stunning Native American-inspired designs in the Pendleton Trade blanket for more than 100 years, is releasing its first-ever for men Signature Coat Collection for fall/winter 2015.
Related: 5 Perfect Fall Blankets
“Our single biggest challenge came from our own internal scrutiny where we challenged ourselves to find a niche where our collection can play and be successful,” says Marion Pericin, Pendleton Outerwear Sales Director. “We feel for fall 2016, we are excited about releasing a larger presentation of products focused at a “fashion meets function” concept to a fashion conscious customer, a younger consumer with a segment of our collection and an outdoor/ functional consumer. We are also very excited about the technological advances in fabrics that makes our concept market right for fall 2015 and moving forward for fall 2016 with a “natural fiber” story that we are optimistic will resonate with all age groups.”
The most affordable of the bunch, the Sante Fe trucker jacket ($275), is made of 80% wool and 20% Melton lambswool bonded with polyester Tricot. It features a detachable premium faux-moulton collar and micro-brushed pocket linings.
Then there’s the Maritime ($425), a peacoat constructed from Australian lambswool and featuring genuine leather-bound buttonholes.
They’re also offering the Fremont, Pericin’s favorite amongst the collection, a “hybrid coat” with insulated vestie crafted from Italian-designed black/camel herringbone pattern lambswool. That’ll set you back $475.
“Taking the ‘novelty woolen’ concept with a versatile, casual piece that a consumer can dress up with a career guy in mind whom would where this piece to work while also appealing to that same consumer at night or on the weekend, where this piece can be casually worn with denim to offer a dressed down look. Versatility in a wardrobe is very important in today’s fashion market and to become a relevant brand to all consumers all these factors are important.”
You can purchase Pendleton’s new collection here.
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