Skip to main content

Modern Flannel: Horny Toad

modern flannel horny toad
Whether you’re heading to a saturday afternoon wine tasting, or simply heading out for an afternoon walk with your trusty four-legged friend, Fall weather calls for a little more than the typical jeans and t-shirt you got away with this summer. Let’s be honest, aside from hipsters and lumberjacks (and maybe a few too many ski town “bros”) flannel hasn’t really been a part of most of our wardrobes for a few years. That’s about to change. After relaunching their line earlier this year, Horny Toad’s new outdoor lifestyle focused shirts are the perfect foundation for wearing around town this fall.

The cornerstone of the line is the Birddog Shirt. Featuring hollow-core polyester fibers, it has excellent warmth-to-weight ratio, and more importantly wicks moisture and dries quickly, so you can wear it directly from the office to the trail. Expect this one to be a go-to piece for a few seasons to come.

Related Videos

Not everything has to be technical though (our gear addicts on staff might beg to differ). The all new Earle is 100% organic cotton tweed, favoring classic construction and design. The athletic fit compliments the throwback colorway and iconic pattern. Just don’t be surprised when this one gets stolen by your girlfriend.

Our last pick isn’t quite flannel, but the Dot Matrix Oxford is a classic working man’s shirt that belongs in your closet. The subtle texture and heavier blend make this the perfect layering piece for an outdoor evening or night at the bar. You may need to just get one in every color. Right now is perfect time to expand and update some of the tired shirts you’ve been slowly wearing out, and it’s time to look at flannel again. Horny Toad’s fall line proves that you don’t have to work in a logging camp or drink terrible beer ironically to look good in a classic flannel shirt.

Editors' Recommendations

From the Hebrides to the Highlands, This is Our Essential Guide to Scotland
scotland adventure series featured i marcel nicolai  eyeem getty images 685105385

Mathew Roberts Photography/Getty Images
Last November we had the pleasure of spending 10 captivating days in Scotland. Though this ancient land is steeped in a wild and rich history, it endures as a refreshingly progressive and welcoming European nation. Because every new introduction felt like meeting an old friend it was easy to feel at home among strangers. And that’s part of the charm of this place: the Scottish people are friendly, funny, and possess a great and welcoming pride of place unlike anywhere else we’ve experienced in the UK. And, like the Scottish people experience every day, we too, were enveloped and impressed by misty mornings, peaty whisky, and their incredible craftsmanship. We could have easily stayed another fortnight without regrets.

We hope the joy we experienced comes through in all our posts and missives from our adventure, which no doubt read better with a wee dram in hand.

Read more
Upgrade Your T-Shirt Game with Nostalgic, Gritty Styles by Barking Irons
Barking Irons Bag and Bottle

For those nostalgic for a more gritty, edgy era in NYC, Barking Irons is here to save the day with all the gear you need.

Founded in 2003 in NYC’s iconic Bowery neighborhood by Daniel Casarella, the brand has now established itself as an homage to classic style that fuses the spirit of rock music with wearable, everyday staples (and a side helping of rugged accessories and sippable spirits). And even among NYC neighborhoods, the history of the Bowery era instantly recalls the type of spirit and grit that the brand aims to harness.

Read more
Celebrate Jose Cuervo’s 222nd Birthday with Matching Apparel and Tequila
Carlos Campos x Jose Cuervo @Leandro Justen, Jose Cuervo's 222nd

Finally, clothing as wild and delicious as tequila.

Latin American fashion designer Carlos Campos is not taking Jose Cuervo's 222nd Birthday of Jose Cuervo lightly. And why should he; this is a serious celebration, people.

Read more