Simone Falco was born in Naples on October 27, 1974, into a family of sportsman and entrepreneurs. When Simone grew older he become a rugby player and obtained a PhD from the University of Naples Federico II, one of the oldest Universities in Europe. Since he was very young, Simone has worked in the family company to learn the proper skills needed to run a successful restaurant business, leading into the launch and development of several new restaurant locations in Italy and abroad. Rossopomodoro in New York City’s West Village – an outpost location of the Rossopomodoro’s U.S. operations at Eataly New York (Flatiron & Financial District), Chicago, Boston, and San Paolo – has been carrying on the tradition ever since its opening in 2014.
Falco, Chef & Owner of Rossopomodoro, has designed the restaurant’s menu to embody the brands manifesto and presents dishes that are simple, seasonal, straightforward, healthy and flavorful –and he goes way beyond just pizza & pasta. Simone’s personal passions include interests in health, wellness, and horseback riding. These passions inspired him to own a restaurant where he could eat several times a week and still feel as if he was eating at home. Simone would describe his personal style as classic Neapolitan.
Jeans: When I wear jeans on the weekend, I also wear Balenciaga or Citizens of Humanity.
Shirts: I either wear James Perse t-shirts or custom made button downs from Barba.
Pants: I would describe the Brunello Cucinelli pants I wear old school meets new school.
Suits: Neapolitan cut. The week day suits I wear are custom made suits from Napoli. I travel to Italy to get new suits fitted about every quarter. I like to have about 2-4 fresh suits a year.
Shoes: I wear the Mister Casual shoes from Belgium Shoes about 320 days a year.
Accessories: I wear Borsalino summer and winter hats. My favorite watches are Patek Phillippe. I also adore the cufflinks my wife gave me with my initials engraved on them.
Outerwear: If it is very cold out I wear my Canada Goose. I also wear my trench coat from Barbour often.
Favorite cologne: I wear both Ultraviolet Paco Rabanne and Extreme Tom Ford.
Favorite app: My favorite app is NFL mobile. I am a big Giants fan.
Favorite piece of technology: My outdoor speaker system.
Next style/gear purchase: I have a few purchases on the horizon – I would love to start wearing pinned shirts, buy an Alfa Romeo Spider October 74 car (the month and date of my birthday) and another horse. Horseback riding is one of my favorite activities and passions.
