Finding an affordable elegant watch capable of standing up to the rigors of everyday life isn’t easy, just ask Alvieri Watches founders Darwin, Silas, and Nelson. Nearly two years ago, the trio were on the hunt for this elusive, unicorn-type watch but kept coming up empty. Sure, they found dozens of quality brands that offered a classy watch for his wrist but none were able to capture their attention when it came to their design. Everything looked the same. So what did they do? Start their own watch company, of course.
Officially launched earlier this month on the popular crowdfunding site Kickstarter, Alvieri Watches are the epitome of affordable elegance. With a design culled from sculptures in Florence, Italy, the team aimed to create a watch which boasted a lively face. That is, one featuring a three-dimensional look to the wearer. They accomplished this by including a convex hour track and guilloche pattern on the dial which beautifully reacts to light striking it from any angle.
“We’re a group of people who are passionate about watches,” reads the Kickstarter campaign. “We realized there was a need for an affordable elegant watch that has a distinctive look. Then, we set out to create a watch brand that embraced the three-dimensional beauty. In early 2015, we built Alvieri LLC based in Nevada.”
Even the name Alvieri itself originates from the Italian term for “alive,” something the company is completely embracing as one of the pillars of the entire watch line. Additionally, the brand’s logo makes use of interlocking infinity symbols which form four As. While one A stands for the name of the company (of course), the other three represent the brand’s three core values: artistico for artistic, altaqualita for amazing quality, abbordabile for affordable.
Constructed using Swiss Quarts movements, sapphire glass, and genuine Italian leather straps, Alvieri watches are not only stylish and fashionable but extremely durable. As of now, Alvieri offers its two styles, the Firenze Classic ($175) and Firenze Lunar($199), at discounts of up to $85 during its run on Kickstarter. With 22 days remaining in the crowdfunding campaign, Alvieri has already raised $3k over its goal of $10k.