Watch consumers are getting more interested and educated every year. With the influx of new watch enthusiasts, the marketplace is changing. The obscure and oversized watches are being phased out. Replaced by the classic, vintage, value timepieces, Longines is a brand poised to exploit this. Under the big Swatch Group umbrella, Longines is capable of creating well made classic timepieces for an extreme value. Their latest example of this is their Column Wheel Mono-pusher chronograph.
This 41mm steel timepiece makes one of the most classic chronographs available to all; the mono-pusher. With a single pusher located inside the crown, this ETA column wheel chronograph is engaged by the first press, stopped by the second, and reset by the third. Two registers located at the nine and three complete this classically symmetrical dial. Arabic numerals and a date function at the six o’clock make this a practical piece. Offered with a black dial, matching black crocodile strap and rhodium numbers and hands, as well as white lacquer dial, brown strap and blue steel hands are the two variations. Both make for a great dress piece with the ability to fill a major void in any collection; the dress chronograph.
Priced at an extremely reasonable $3,150 msrp, this piece will tempt the collector with a high budget. Brands under the Swatch Group flag are capable of doing things for prices that most small brands cannot even touch at higher price points. Longings nailed this one and it only took one pusher.
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